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  中新社天津4月26日电题:琴歌:解码中华“有声典籍”的千年传承密码

  ——专访天津城建大学古琴弦歌基地主任薄克礼

  中新社记者孙玲玲

  “ChinaTravel”便利度持续改善,跨境移动支付不断迭代,离境退税“即买即退”全国推广……一系列政策措施助推下,近期来华“买买买”成为跨境旅游新趋势。

  “推动扩大入境消费”被写入2025年政府工作报告,中办、国办印发的《提振消费专项行动方案》明确“发展入境消费”。如何让更多入境游客流量变消费增量、进一步做大入境消费“蛋糕”?

  离境退税政策加力释放入境消费潜力

  来自马来西亚的丘(Chew)女士近日在四川成都IFS商场购物后,来到商场离境退税集中退付点办理了“即买即退”业务,并现场领取了7560元退税款。

  “店员主动提醒我可以‘即买即退’,不用等到离境,手续也非常方便。”丘女士说,“这让我愿意多买一些特色商品带回去。”

  据介绍,成都市于2023年开始试点离境退税“即买即退”服务措施,目前“即买即退”商店已达49家。

  四川时尚百盛商业发展有限公司是试点商家,总经理夏书军介绍,今年一季度,百盛购物中心消费金额、退税笔数、退税金额同比分别增长435%、670.59%、428.78%。

  除四川外,离境退税“即买即退”此前还在上海、北京、广东、浙江等地开展试点。

  据广东深圳市商务局市场建设处二级主任科员何锋介绍,深圳全市离境退税商店已超400家。仅在深圳万象城,目前就已开设63家退税商店,其中47家实现“即买即退”。

  “按照退税率11%计算,再扣除2%的手续费,境外游客消费1万元人民币的商品,可节省900元。”万象城一家参与“即买即退”活动的品牌专卖店销售人员告诉记者,这对购买奢侈品、高端电子产品等高价商品的消费者来说,吸引力尤为突出。

  离境退税政策持续加力,对入境消费拉动明显。今年一季度,四川400多家离境退税商店办理离境退税境外游客数量同比增长204.78%,退税商店销售金额同比增长200.91%,办理退税额同比增长211.64%;北京1100多家离境退税商店开具离境退税申请单份数同比增长128%,离境退税商品销售额同比翻一番。

  4月8日,国家税务总局对外发布公告,将这一措施从多地试点推广至全国。

  长沙国金中心是湖南省离境退税“即买即退”的首批试点商场,目前已有31家“即买即退”商店,涵盖时装、饰品、箱包、文创、化妆品等品类。

  记者25日在商场的集中退付点看到,工作人员李旎正耐心向前来咨询的旅客答疑解惑。她说,相较于在离境时办理退税的传统模式,“即买即退”将退税环节前置,提升了消费者购物体验。

  四川大学商学院副研究员尹响表示,“即买即退”政策提高了入境消费的便利化水平,有助于进一步释放入境消费潜力。

  政策利好叠加推动入境消费升温

  “这趟中国之旅给我带来了许多惊喜。”澳大利亚的莱维特女士乘着240小时过境免签政策的东风,来到深圳开始自己的“ChinaTravel”。得知有离境退税“即买即退”政策,她在罗湖万象城下单购买了最新款的相机镜头,还用现场领取的“即买即退”现金购买了纪念品。

  免签政策带火“ChinaTravel”。国家移民管理局4月15日发布的数据显示,240小时过境免签政策实施以来,全国各口岸入境外国人921.5万人次,同比增长40.2%。其中,免签入境外国人657万人次,占71.3%。

  政策红利持续释放,推动入境消费显著增长。国家统计局数据显示,2024年入境游客总花费942亿美元,增长77.8%。

  为了将更多入境游客流量变消费增量,各地纷纷拿出真招实招——

  为进一步优化入境消费环境,北京市税务局近日正式发布多语种《北京离境退税指南》,还同步上线了手机版“离境退税商店电子地图”。北京市税务局相关负责人表示,将进一步探索通过系统升级等方式,简化退税申请单开具流程、提高开单效率,推动服务环境不断升级。

  听三国历史、淘熊猫文创、品滋味火锅、享锦江夜游……成都依托丰富的文化和旅游资源,打造多元消费场景,在核心商圈和重点商家开展多语种服务,提升入境游客消费体验。

  山东安排2000万元专项资金激励“引客入鲁”,制定入境旅游营销推广计划,针对不同市场推出30多条核心入境线路,优化入境游客门票预约流程,试点外语辅助讲解,提升入境旅游服务质量。

  中央财经大学财政税务学院教授刘桓表示,“即买即退”与入境免签、入境便利化支付等方面的政策叠加,切实带动了入境消费,进一步释放了中国推动高水平开放的积极信号。

  多方合力持续做大入境消费“蛋糕”

  随着政策效应的不断释放,入境消费市场将迎来更多机遇。受访专家和业内人士认为,各方要协同发力,持续做大入境消费“蛋糕”。

  挖掘入境消费新增长点——

  尹响说,当前,游客的消费需求呈现圈层化、多元化等特点。如何推动产品创新与差异化发展,挖掘入境消费新的增长点,是发展入境消费需要考虑的重点问题之一。

  一位免税行业资深从业者建议,目前许多免税店主要销售商品仍以进口商品为主,应研究将更多国产商品纳入各类型免税店销售范围。

  构建更加便利的服务体系——

  西南财经大学西财智库首席专家汤继强认为,要进一步放大政策红利,在提升入境游客消费购物体验上下功夫,扩大“即买即退”商店覆盖面,优化“即买即退”办理场景服务,即购即提、设立入境提货点、邮寄到家、简化核验手续等多种提高入境消费体验的措施应该给足。

  此外,一些业内人士建议,要用好社交媒体,制定精准营销策略。华略智库高级研究员王旭说,社交媒体的普及极大影响了入境游客的决策行为,很多游客通过网红博主和国际游客旅行Vlog、攻略笔记等选择旅行目的地,并延伸至消费行为。要充分利用这种触媒效应,提升国际知名度,吸引更多国际游客。

  记者:胡旭、阳娜、王丰 和男配绑定之后,生活的趣味与温馨在吃饭时展现无遗,让我们的相关文章 乌兹别克斯坦夺U17男足亚洲杯冠军的相关文章
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