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野草乱码一区四区区别:如何在数字时代打造品牌影响力
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  来源:险企高参

  这次座谈会搞得很透彻,凌晨两点大家还意犹未尽…

  保险行业再“卷”出新花样。4月21日,“阳光保险董事长拉员工开会到凌晨”话题冲上热搜。

  据媒体报道,4月9日,阳光保险董事长张维功与人力、科技板块员工代表进行了一场座谈会。员工们围绕公司人力资源科学管理体系、机器人建设等方面内容谈问题、讲干货、提建议,张维功则与参会人员互动交流、分享自己的观点与意见,直至凌晨2点半,座谈会才在意犹未尽的氛围中结束。

  这则热搜内容可谓“亮点颇多”,一方面是这场座谈会主要参与人员是人力、科技板块员工代表,另一方面则是“直至凌晨两点半”才结束。这也透露出些许暗含的信息:阳光保险意图在人力资源、科技板块寻求变化,或是转型;这次座谈会搞得很透彻,凌晨两点大家还意犹未尽,同时也印证了阳光保险不乏亟待改进之处。

  众所周知,人力板块是企业发展的核心支撑之一,对于一家保险公司来说,代理人作为保险机构的重要销售渠道,是公司必须重视的部分,人员配置、绩效考核、激励机制等人力资源层面问题都直接影响到代理人的展业积极性。探索更灵活、科学的管理体系,提高工作效率,增强员工的归属感与满意度,为企业发展提供有力的人才支持是不少险企都在面临的一大考题。

  事实上,在以代理人为主体的个险渠道方面,阳光人寿去年表现尚可。2024年,阳光人寿依托“一身两翼”的价值发展模式,实现个险总保费收入228.7亿元,同比增长22.5%,其中新单期缴保费收入60.0亿元,同比增长39.6%。个险新业务价值增速33.1%、人均产能提升21.9%。此外,阳光人寿传统和精英队伍基本盘企稳、结构不断优化,报告期末,传统队伍活动人力同比增长8.3%,活动人均产能2.5万元,同比提升21.9%。精英队伍2551人,同比增长19.0%,活动人均产能6.4万元,同比增长29.8%。 

  如果说人力板块是保险机构发展的“先锋军”,那么科技板块则是数字时代的“中军大帐”。在科技变革持续深化的时代背景下,大数据、人工智能及云计算等核心技术的深度应用,显著优化了保险企业的运营效能与风险管控精度,同时催化了产品服务矩阵的迭代演进,进一步推动险企以科技重构价值链。

  基于此发展态势,阳光保险主动实施科技驱动战略,围绕“科技阳光”战略,以科技驱动转型,推动“保险+科技”的深度融合。目前,阳光保险已成立了科技子公司阳光数科,牵头科技、保险、投资等72家单位成立数智创新联合体,在保险垂直领域深度布局“人工智能+”,推动销售、服务与管理的全方位智能化升级,取得业务成果。比如营销方面,该司2024年上线“客户家庭保障需求建议系统”,运用智能技术快速评估客户风险保障状况,帮助销售队伍洞察客户需求和产品销售逻辑。 

  此外,座谈会的另一个重要目的是搭建沟通桥梁,增强决策的科学性。人力和科技板块的员工身处企业运营的前沿阵地,对公司的实际运营情况有着最直接的感受和最真实的反馈,通过深入交流形成共同的价值观与目标。因此,张维功提到,未来希望建立常态化的员工意见征集机制,以增强公司决策的科学性与合理性,形成良性循环。

  不过也有网友质疑,“开会到凌晨两点,这是高效和科学?”“会议有必要开到凌晨吗?第二天董事长可以休息,员工敢迟到吗?”等。

  从阳光保险过去几十年的发展历程来看,晚上开会在阳光保险企业内部并不新鲜。张维功曾公开表示,阳光人的敬业在业内很出名,公司成立初期大家还开玩笑说阳光有个“夜总会”,意思是“夜里总开会”。就在近日有媒体报道,相关业内人士在对622名阳光保险员工“是否准时下班”的调查显示,高达61%的参与者称没有准时下班,“公司满意度”调查项中,55%的人给出了“一般”的结果。在此基础之上,部分网友吐槽不仅没有加班费,而且第二天还要上班。

  或许,这也正是阳光保险此次围绕公司人力资源科学管理体系召开座谈会的目的之一。

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