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  新华社莫斯科4月20日电(记者江宥林李东旭)俄罗斯国防部20日说,乌克兰军队不顾复活节停火提议继续向俄方发动袭击。乌克兰总统泽连斯基同日表示,复活节期间俄军攻击仍在继续。

  俄国防部网站当天发表声明说,乌军不顾复活节停火提议,试图夜袭位于顿涅茨克地区两个居民点的俄军阵地,但被击退。此外,过去一夜,乌军出动48架无人机并向俄军阵地发动444次炮击,还对俄布良斯克州、库尔斯克州和别尔哥罗德州边境地区等地发起袭击,造成平民伤亡和民用设施损坏。

  声明强调,根据俄联邦武装力量最高统帅命令,俄在特别军事行动区域内的所有部队自19日18时起严格遵守停火规定,停留在先前占领的防线和阵地。

  泽连斯基20日在社交媒体发文说,当天截至16时,俄军从各个方向发动46次突击和901次炮击。他还说,复活节期间俄军在乌东部波克罗夫斯克方向的战斗最为活跃。俄方关于在库尔斯克州等地停火的说法“落空”。

  另据塔斯社20日报道,俄总统新闻秘书佩斯科夫当天在回答有关停火期限是否可能延长的问题时说:“没有其他指令。”

  俄罗斯总统普京19日在会见俄武装力量总参谋长格拉西莫夫时说,在复活节20日到来之际,从19日18时至21日0时,俄军将停止所有战斗行动。俄方希望乌克兰方面能效仿俄方做法。泽连斯基同日在社交媒体发文,提议将停火期限延长至20日复活节之后,称30小时不足以建立真正的信任。(完)

 

  来源:北京商报

  “包治百病”的“神医”“神药”必须治,打击背书的广告是关键之举。

  近日,国家市场监管总局印发维护广告市场秩序的通知,在全国范围内开展广告市场秩序整治工作,剑指“神医”“神药”等五大广告乱象。

  一直以来,各种忽悠人的广告乱象令消费者苦不堪言。这次通知聚焦重点民生领域和互联网新兴媒介,专门强调要从严查处宣称保证治愈癌症、绝症或者治愈近视等误导民众健康观念、危害民众生命健康安全的违法广告。

  随着互联网的普及和新媒体技术的发展,“神医”“神药”广告也和过去大不相同,呈现出一些新的变种和特点。

  尤其是通过直播渠道,一些商家用撰写看似客观的新闻报道、科普文章或用户评价等形式,隐晦地宣传其产品的神奇功效,试图误导消费者。

  软文种草、探店测评、直播带货等新型营销模式,通常借助社交媒体吸粉,再将粉丝引流至微信,推广、售卖医美、保健甚至医药产品,具有很强的隐蔽性和欺骗性。

  还有一些不法商家利用AI生成虚拟人物,模仿知名专家、学者、明星等来发布虚假广告。这些虚拟人物24小时不间断地进行宣传,消费者无论在哪个时段进来都会接触到,传播范围极广,又不易被识别真伪。

  更让人防不胜防的是,借助于大数据捕捉用户画像,“神医”“神药”广告可以越来越精准地收割消费者。比如,针对老年人根治基础病、针对女性的保养护肤秘诀、针对学生家长的增高补脑……

  不少消费者正是基于对播发广告的平台和渠道信任,才为这些“神医”“神药”买单。鉴于现行法规对新兴营销手段的约束也存在一定滞后性,商家频繁擦边更加猖獗。

  违法乱象在迭代,相关治理自然也要升级。只有及时升级监管手段,严格审核把关,才能避免消费者被诱导、诊治被误导。

  首先必须强化平台主体责任,不能任由算法成为“神医”“神药”的帮凶。

  平台需建立先审后发机制,对养生、医疗类内容设置更高发布门槛,也应完善广告标识制度,尽快建立全国统一的广告监测平台,打破数据孤岛。

  魔高一尺,监管技术更需要道高一丈。利用AI识别,对“根治”“秘方”“抗癌”“无效退款”等敏感词实时监测,对直播间的虚拟人物进行捕捉并打假,对付款环节设置特别提示等等。

  仔细观察,夸大疗效、模糊药品属性,神化保健品功能,几乎是屡试不爽的套路和手法。

  针对这些游走在法律边缘的套路,一定要严格查处使用涉医涉药广告禁语、虚假宣传等广告,建立“黑名单”制度曝光典型案例,解构广告擦边的套路,警示消费者。

  长期以来,医疗、药品、保健食品领域堪称广告乱象的重灾区。“神医”“神药”行走江湖多年,总能不断更换马甲,大众更关注的是整治行动能否取得长效成果。

  法律层面必须加快补齐短板。明确相关争议问题的法律属性,提高违法成本,完善消费者救济机制,特别是解决小额多发性纠纷的维权难题。

  来源:北京商报

  随着国内经济的持续复苏与消费升级的加速推进,物流行业作为国民经济的“毛细血管”,正迎来良好的发展机遇。4月16日,南方基金发布公告,由发起人顺丰控股、财务顾问华泰联合证券与南方基金多方携手合作的南方顺丰仓储物流封闭式基础设施证券投资基金(简称:南方顺丰物流REIT,代码:180305)于4月21日正式上市。这不仅是物流资产证券化迈出的重要一步,更是金融创新赋能民营经济发展的实践范本。

  南方顺丰物流REIT(180305)凭借其优质的底层资产和稳健的运营模式,在产品募集阶段吸引了众多投资者的关注与参与,其中公众投资者有效认购倍数为381.58倍(公众投资者有效认购倍数=公众投资者有效认购基金份额数量/向公众投资者发售的初始基金份额数量)。

  公开资料显示,南方顺丰物流REIT(180305)通过盘活顺丰旗下深圳、武汉、合肥三大核心物流枢纽资产,为民营经济注入资本活水,也为投资者提供兼具抗周期性与成长潜力的新选择。具体来看,南方顺丰物流REIT(180305)的底层资产包括深圳、武汉、合肥三大核心物流枢纽项目,均位于国内物流网络的关键节点,具有显著的区位优势和强大的运营能力。深圳项目是顺丰华南区域转运中心,地处深圳宝安国际机场附近,凭借分散的客户群构建了稳固的收入结构,成为不可替代的航空枢纽。武汉项目是华中区域的重要物流枢纽,整合了高标仓和冷库等多种功能,提供一站式物流服务。合肥项目依托立体交通网络,成为安徽物流产业升级的重要引擎。

  业内人士表示,在消费升级与供应链升级的双重驱动下,物流基础设施的重要性日益凸显。南方顺丰物流REIT的上市,不仅是物流资产证券化的重要突破,更是助力民营经济高质量发展的关键一步。通过公募REITs模式,南方顺丰物流REIT将核心枢纽的区位优势、内需驱动的业务韧性以及稳健的运营能力转化为长期价值,为投资者带来稳定回报的同时,也为物流网络的现代化建设持续赋能。展望未来,南方顺丰物流REIT将以其独特的资产优势和稳健的运营模式,为民营经济注入新的活力,推动物流行业迈向智能化、高效化的新时代。

  图片来源:企业供图

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