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  来源:北京商报

  作者:李秀梅

  保险科技中介平台i云保正在谋划新的“变现”途径。近日,一位接近i云保的人士向北京商报记者透露,i云保正在谋划打包出售。

  这家已完成多轮融资、赴美IPO获备案的保险中介平台,为何谋求上市同时又择他路?当前保险中介市场已是交易寒冬,i云保是否找到了自己的“伯乐”?

  一面是前路未知的赴美上市,一面是整体出售公司完成“变现”,i云保创始人、CEO李哲将如何抉择?

  两重路径并进

  2024年,有家保险和致保科技相继在美国纳斯达克成功上市,引得其他保险中介公司也加快了迈向资本市场的步伐。同年,多家保险中介类公司公布了赴美或赴港上市计划,发起了又一轮对上市的冲锋。

  然而,在当前复杂严峻的金融市场环境下,中概股在美国市场面临极大不确定性。上市途中的保险中介机构也在寻求新的出路。

  据知情人士透露,目前i云保有打包出售的想法,意向方包括一家香港金融机构,该机构的母公司为国际金融集团,在内地也布局保险业,参股一家人身险公司。

  该知情人士表示:“i云保和意向方目前正基于保险业务开展合作,具体落在与后者参股的内地保险公司的合作上。”

  而另一位接近i云保的知情人士也向记者表示:“是有声音,但卖给谁不太确认,目前了解到是香港的公司。”

  早在2024年7月,i云保赴美上市就获得了证监会备案通知书。彼时,i云保计划发行不超过4389万股普通股,并拟在美国纳斯达克证券交易所或纽约证券交易所上市。

  在已经启动赴美IPO的背景下,i云保接触其他买家是为哪般?知情人士表示,i云保应该是同时寻求上市和出售,谋划“两条腿走路”。

  近两年,保险中介公司并购退出的案例并不多。个别收购案例更多是基于保险中介的“牌照”价值而非保险业务本身。在保险公司股权纷纷遇冷、保险中介公司估值回归冷静的当下,i云保能找到意向收购方实属不易。

  北京社科院副研究员王鹏表示,相较赴美上市,整体出售更简单。上市需获得投资者认可以获取融资与合理估值,要承受严格的信息披露与合规压力,还面临股价波动风险。而整体出售能快速变现,缓解资金压力,且无需应对证券市场的严格监管,降低市场风险。

  不过,进入二级市场和进入一级市场两者有本质区别。海南纵帆私募基金经理王兆江表示,上市对i云保未来的可持续性发展有很好的支持,而出售意味着可能要转变业务模式。

  上市之路并非坦途

  对于i云保乃至多数境内企业来说,在当前的时间点赴美上市并不容易。

  知情人士表示,上市需要签回购协议以及和股东有关于股价的约定,i云保目前卡在这些环节。这样的背景下,i云保可能有了两方面打算。

  事实上,自2024年7月拿到了证监会备案通知书后,该公司就没有官宣其他上市动作。

  当前,全球经济形势复杂多变,市场不确定性较大。中国投资协会上市公司投资专业委员会副会长支培元表示,美国证券市场监管严格,对上市企业的财务状况、合规经营等方面审查细致。i云保作为中国保险中介企业,需遵循中美两国不同的法规政策,在信息披露、会计准则衔接等方面面临挑战。若未能准确满足美方监管要求,可能遭遇问询、整改,增加上市成本与时间成本。而且,当前全球金融市场波动,投资者对中概股态度谨慎,这也给i云保赴美上市带来市场层面的压力,如何吸引投资者认购股票、确保足额募资是一大难题。

  王兆江告诉记者,当前赴美上市主要面临中美政治博弈风险,尤其最近特朗普连续对中国进行关税施压,但没有达到预期效果,有可能会在资本市场对中国公司进行限制,所以现在不仅是财务标准问题,主要还面临“贸易战”的关联影响。

  目前,保险中概股二级市场估值低迷、股价疲软已成普遍现象,即使上市成功,i云保也面临市值管理考验。从已上市的保险中介公司实际情况来看,多数股价徘徊于1—2美元附近。2024年上市的有家保险和致保科技,在上市首日股价就遭遇破发;2023年上市的车车科技,上市初期股价曾一度暴涨,但如今股价已经跌至每股不足1美元。

  “变现”压力悬顶

  遥想2015年前后,保险科技领域迎着“互联网+”的数字化浪潮在风口乘风而起,一批披着保险科技外衣的平台崛起、壮大。尤其是2019年前后,代理人渠道式微,保险中介的存在,既解决了大型保险机构“降本”的需求,又提高了机构的运行效率,部分互联网保险中介平台借此脱颖而出,可谓是羡煞传统机构。

  正是在这样的情况下,i云保在保险中介市场崭露头角,并获得了资本的青睐,其先后完成了三轮融资。2018年5月,i云保成功获得由宜信领投的1.3亿元A轮融资,次年,又由沣源资本领投完成了2亿元的A+轮融资,2020年,顺利完成B轮融资。

  不过,当互联网保险汹涌的浪潮逐渐退却,谁在“裸泳”已然见分晓。有能力盈利者无需再四处融资,而盈利能力薄弱甚至还在“烧钱”的平台只能寻求上市,或寻找新的“金主”。

  资本的本性是逐利,其耐心也不是无限期的,彼时解渴的融资可能会变成部分机构的“甜蜜的负担”。有行业观点提到,一般情况下风投会在5—7年左右退出,按照此前i云保融资时间点推算,目前的i云保或也面临较大的资本变现压力。

  王鹏直言,i云保等急于“变现”背后,一方面,早期投资者面临退出压力,期望通过上市或出售实现回报;另一方面,市场竞争激烈,企业需资金保持竞争力、优化业务结构。

  如果切换到保险业视角,随着保险行业转型升级逐渐步入深水区,保险中介行业也迎来了转型的阵痛期。近年来,“去中介化”是保险行业的大趋势之一,即越来越多的传统保险公司开始建立自己的线上平台,绕开公司这类中介机构,直接向客户销售保险产品。虽然i云保目前没有更新招股书,但从已经递表的保险中介来看,多数上市机构都对“去中介化”这一趋势表现出担忧。

  此外,随着银保、经代等渠道逐步推行“报行合一”,险企报备的手续费及佣金支出等费用标准与实际执行的费用标准保持一致。而作为保险销售的“中间商”,保险中介公司也成为被降本的主要对象之一。未来,i云保等保险中介们面临的压力可想而知。

  “飞单”标签难甩

  “i云保从2016年开始坚持扁平化,通过压缩金字塔结构,帮助保险公司降低整个销售队伍的成本,并且将以科技驱动经营带来的成本上的优势反哺给保险公司,和保险公司一起通过产品服务消费者。”李哲曾多次在公开场合分享i云保的理念。

  实践证明,i云保确实走在了行业前列。成立仅五年,i云保成交额便突破了百亿。不过,业务狂奔的同时,i云保也面临合规挑战。i云保背后具有保险销售资质的主体保通保险代理频频违规遭罚。记者梳理发现,仅2024年,保通保险代理北京分公司、江苏分公司、广东分公司等先后遭监管处罚,主要问题集中在业务数据记载不真实等方面。

  如何甩掉“飞单平台”标签,也是如今的i云保面临的问题。所谓“飞单”,是指金融机构员工私下向客户推荐非所属机构发行或代理的其他第三方机构理财产品的行为。具体到保险领域,根据传统保险的相关规定,一个保险代理人只能在一家保险机构进行执业资格登记,无权销售其他保险公司产品,一旦销售将实质构成“飞单”。

  监管公布的罚单显示,泛华联兴保险聊城分公司市场发展部负责人通过i云保平台为客户代理保险业务30笔,涉及的太平洋财险等5家保险公司均不在本公司的合作范围内,由此被监管部门处罚。

  记者了解到,虽然i云保也对新注册用户施加了限制,要求未在其他平台进行执业登记,但想“钻空子”也十分简单。记者此前调查发现,i云保相关客服人员会暗示已经有执业资格的保险代理人通过亲人或朋友的身份信息注册,用亲友的执业信息在i云保平台出单。对于以保险代理人身份进行咨询的记者,i云保客服人员毫不掩饰地表示:“保险执业证一个人只能入职一个地方,您找个身份证没有入职过的(签约)。”

  一直以来,“飞单”是监管规定明令禁止的行为,这类短期急功近利的行为不仅会降低消费者对公司的信任度,也会埋下隐患,带来长期的负面影响。

  业内专家直言,当前互联网保险中介监管越发严格,对于“飞单”行为监管趋严,生存空间变小了,这可能也是其急于“变现”的一个原因。

  北京商报记者就相关问题致函i云保求证,截至发稿尚未获得回复。

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