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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-16.com/label.php on line 82
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赤峰市(翁牛特旗、敖汉旗、阿鲁科尔沁旗、宁城县、红山区、元宝山区、松山区、喀喇沁旗、巴林右旗、林西县、巴林左旗、克什克腾旗)

近日,工业和信息化部公布首批中国消费名品名单,共包含企业品牌93个、区域品牌43个及42家中国消费名品成长企业。其中,合肥市共有“美菱”、“安利”和“洽洽”3个企业品牌入选。

首批中国消费名品,堪称“国货之光”。

合肥此次入选的3个企业品牌,为何能在激烈竞争中脱颖而出,成为国货代表闪耀舞台?

美菱

几代人记忆中的家电“主角”

美菱诞生于1983年,是中国最早的家电品牌之一。

40余年来,家电行业风云变幻,许多红极一时的品牌在时代浪潮的冲击下退出历史舞台。然而,美菱却似一棵苍劲松柏,扎根行业,历经风雨洗礼而愈发茁壮,持续焕发出蓬勃生机。

回顾其品牌历程,创新这一基因贯穿始终。

从安徽省第一台冰箱,到中国第一台大冷冻冰箱、中国第一台十字门冰箱、中国第一台变频冰箱、中国保鲜时间最长的冰箱、-180℃世界最冷的超低温医用冰箱……长虹美菱始终将创新作为发展的核心动力,以产品创新、技术创新为用户创造更美好的生活,向全球展示中国制造的创新动力。

长虹美菱高端冰箱生产线。(企业供图)

近年来,长虹美菱积极拥抱数智化浪潮,建立“菱云”工业互联网平台,加速智能工厂建设,荣获国家级绿色工厂、工信部工业互联网试点示范、国家级新型信息消费示范、国家技术创新示范企业等多项荣誉。

作为中国家电企业的重要代表,如今,长虹美菱产业布局覆盖冰箱(柜)、洗衣机、空调、生活电器、生物医疗等,产品远销全球130多个国家和地区。

洽洽

畅销全球的休闲食品品牌

在“首批中国消费名品”这份聚焦“中国制造”品质升级的权威榜单中,洽洽食品作为坚果行业唯一入选该榜单的品牌,引发市场瞩目。

江淮大地,坚果炒货制作历史悠久。在这片底蕴深厚的土地滋养下,洽洽食品应运而生,在合肥生根发芽,一路成长为畅销全球的休闲食品品牌。

洽洽食品发展至今已有20余年,其旗下产品远销至东南亚、欧美等近70个国家和地区,深受海内外消费者的喜爱。2024年,洽洽相继获得外国人喜爱的中国品牌、华谱奖“叱咤全球的国家名片”、地区代表国潮品牌、亚洲品牌500强、沙利文认证香瓜子连续5年全球销量第一等多项荣誉。

洽洽瓜子自动流水线。段引引摄

以“质造”为核心,洽洽在全球布局了100万亩原料种植基地,11所自有工厂,兼具实体产业基础和数字技术能力,目前已实现了覆盖全产业链的智能化变革和转型,从风选、煮制、干燥,到烘烤、精选、包装等生产全过程的智能化。

同时,围绕“新鲜”战略,洽洽从原料种植、储存、生产加工、包装等各环节,不断进行技术创新和迭代升级,持续为消费者带来安全、美味、营养、自然的坚果休闲食品。

安利

链接全球头部企业的“单项冠军”

聚氨酯复合材料,如同材料界的“多面手”,既坚韧耐磨像铠甲,又能灵活塑形似软膜,在电子、汽车等多领域大显神通。

作为全国制造业单项冠军示范企业,多年来,安利股份在聚氨酯复合材料行业深耕细作,以先进的技术和发展理念引领行业发展,不断占领全球技术和市场高地,成为全球聚氨酯复合材料领导品牌。

图源:肥西发布

目前,安利股份与苹果、耐克、阿迪达斯、彪马、亚瑟士、迪卡侬、安踏、李宁、丰田汽车、比亚迪、宜家、芝华仕、顾家等一众国内外头部企业建立了稳定的合作关系。

不久前,国家工信部公布全国第一批先进适用技术名单,安利股份自主创新技术“水性无溶剂聚氨酯复合材料关键技术”成功入选,成为全国同行业唯一入选企业。

据了解,安利这一先进技术具有高效、低能耗、柔性化等特点,是突破产业关键技术短板的绿色生态技术,适用于对环保要求严格的下游行业,符合消费者对绿色生态的需求,将推进全国同行业和下游产业升级换代,向高端化、智能化、绿色化发展。

推动本土品牌迈向世界舞台

消费品工业,作为制造业的重要构成板块,也是满足人民群众美好生活需要的关键力量。

据了解,首批中国消费名品评选,主要从历史经典、时代优品、潮流新锐三个维度,构建中国消费名品体系。其中,“时代优品”重点聚焦新中国成立以来质量过硬、美誉度高、在人民群众中影响深远的优质品牌。

合肥此次入选的3个企业品牌均属于“时代优品”。

近年来,合肥市深入推进质量强市战略,聚焦消费品工业特色优势,围绕增品种、提品质、创品牌三大方向,发挥“三品”示范城市引领作用,深入实施“三品”(增品种、提品质、创品牌)专项行动,做好“三品”示范培育,为企业品牌塑造提供最佳环境。

截至目前,全市累计8批72户入选省级“三品”示范企业,涵盖轻工、家电、食品、医药和纺织等行业。

市工信局相关负责人表示,下一步,合肥市将依托“三品”示范企业培育工作,面向智能家居、特色食品等行业,挖掘基于数字技术与消费品领域融合应用的新模式新场景,加快培育行业领军企业和优质品牌,推动“合肥品牌”向“中国品牌”“世界品牌”升级。

文字| 合肥日报-合新闻记者 李后祥

图片 |本报资料图

编发|全媒体编辑 吴弘

出品| 财经眼融媒体工作室

一审 |吴弘;二审 | 束芳;三审 | 许超众

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