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重生庶女嫡妻:提升品牌价值与市场竞争力的策略分享。
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重生庶女嫡妻:提升品牌价值与市场竞争力的策略分享。

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“2024年我们主要财务指标稳中有进,归母净利润超百亿,保持十五年来年度最好排名,一流投资银行建设之路走得更稳更实。”4月16日,在中国银河证券召开的2024年度业绩说明会上,中国银河证券董事长王晟提到。

2024年年报统计数据显示,中国银河证券以354.71亿元的总营收位列行业第四,以100.31亿元的归母净利润位列第五。

值得一提的是,中国银河证券财富管理、投行、资管等轻资本业务全面增长,对总营收的贡献占比进一步提升。与此同时,境内外一体化展业效能不断彰显,如主导了近年来泰国市场规模最大的IPO项目、设立跨境中国CTA基金等。谈及下一步,中国银河证券总裁薛军表示,将从“聚焦增强现代投行核心竞争能力”“聚焦发挥‘一个银河’整体合力”等五个方面抓好重点工作。

归母净利润迈入“百亿俱乐部”

2025年是中国银河证券成立25周年。在这个重要节点来临之前,中国银河证券无疑交了一份优秀的答卷。

2024年年报显示,截至报告期末,中国银河证券总资产为7374.71亿元,同比增加11.20%;净资产达到1355亿元,同比增加7.03%。2024年实现营收354.71亿元,同比增长5.43%,实现归母净利润100.31亿元,同比增加27.31%;加权平均净资产收益率(ROE)为8.30%,同比增加0.78个百分点。

时隔两年,中国银河证券归母净利润再次回到百亿元大关,其总资产规模也迈过7000亿元关口。

分条线看,中国银河证券多项业务板块实现正增长:财富管理业务同比增长15.73%;投资银行业务同比增长11.80%;国际业务同比增长8.29%;投资交易业务同比增长45.91%。

虽然投资交易业务同比增速最高,不过从各业务条线对总营收的贡献占比看,经纪、投行、资管等轻资本业务实现全面增长,进一步巩固了其行业地位。

数据显示,其他母子公司一体化业务营收占总营收的比重最高,为42.85%;其次是财富管理业务和投资交易业务,分别为29.59%和17.88%;再次是国际业务,所占比重为6.12%;投资银行业务和机构业务所占比重分别为1.35%和0.79%。并且,财富管理业务、投资银行业务、国际业务占总营收的比重均较2023年有所提升。中金公司也在研报中评述道:“投资业务提供增长支撑,轻资本业务亦全面改善。”

境内客户总数超过1730万户

作为以零售业务见长的券商,财富管理业务向来是中国银河证券的“压舱石”。2024年,A股市场先抑后扬,券商业绩整体回升。中国银河证券也抓住了这波流量,并持续巩固交易服务优势。截至2024年末,境内客户总数超过1730万户,托管证券总市值5.09万亿元;注册投资顾问4056人,较2023年末增长6.8%。在减费降佣的大背景下,2024年买卖证券业务净收入仍同比增长近10亿元,增幅达到18.81%。

据2024年年报,该公司充分发挥营业网点和注册投资顾问近距离专业陪伴优势,并借助金融科技赋能,创建并完善“客户双生命周期”分层服务体系,上线“客户数字化运营平台”,精确匹配服务资源和金融产品。

从数据来看,投入斩获不错的收益。2024年,金融产品销售规模超过800亿元。截至年末,金融产品保有规模为2111.17亿元,较2023年末增长7.8%,个人养老金累计开户超过10万户,“银河金熠”累计签约客户超过7400人,“金·耀”资产配置系列产品规模突破10亿元。

海外经纪业务方面,中国银河证券在东南亚核心区域也继续保持优势地位。据2024年年报,银河海外在马来西亚、新加坡、印度尼西亚和泰国的市场排名分别为第1、第3、第4和第6,在马来西亚和新加坡的经纪业务市场份额均超过10%。

投行加快补足短板,资管业务企稳增长

投行业务是中国银河证券的短板,但近年来该公司深入推进专业化改革,投行业务持续逆势增长,成效正在逐步显现。

在当前已披露2024年业绩的券商中,八成券商的投资银行业务手续费净收入“缩水”。中国银河证券则揽收6.06亿元,同比增幅为10.60%。

具体来看,在当下持续升温的并购重组市场中,中国银河证券2024年斩获并购重组财务顾问项目4单,交易金额为186.67亿元,行业排名第8。债券融资业务则依然稳居头部位置,2024年债券承销规模达到4833.43亿元,同比增长34.65%,行业排名第7。

海外投行业务也亮点颇多。子公司银河国际2024年完成23个港股IPO项目,承销债券278笔,参与发行158只离岸人民币债券。另一子公司银河海外完成45笔投行业务相关交易,股权和债券累计交易规模达7.22亿新元。

资管业务方面,手续费净收入为4.85亿元,同比增长6.82%。2024年末,资管子公司银河金汇营收和归母净利润也实现双增长,对母公司营收的贡献比从2023年的1.30%提升到1.44%。

海外市场的资管业务也在稳步前进。其中银河国际打造全品类境外资产管理产品矩阵,设立跨境中国CTA基金,为国际资本投资内地大宗商品和金融期货市场提供创新性便利渠道。银河海外则发力结构化产品,推出股票挂钩投资票据、信用挂钩票据及权证产品,覆盖东盟核心市场。

加速推动业务模式转型升级

近年来,中国银河证券依托通过银河国际和银河海外两大业务平台,持续推进全面协同机制建设,强化境内外一体化展业。不难看出,不论是财富管理、资管或者投行,境内外协同效能正体现得越来越明显。目前,国际业务对中国银河证券营收的贡献占比已从上年的5.96%提升到6.12%。

如前所述,轻资本业务对中国银河证券业绩的托举作用也日益明显。而这种托举并不是一日之功。2020年时,财富管理业务和信用业务“两足鼎立”,贡献了75%的营收。行至2024年,虽然自营业务所占比重抬升,但信用业务和经纪业务比重下滑,业务结构正在朝均衡方向努力。

需要指出的是,过去几年,重资本业务对券商业绩形成了重要支撑,但也因过于倚重导致业绩波动性较大,且行业“冷热不均”,分化明显。监管方面倡导证券公司走资本节约型、高质量发展的新路,并多次强调要聚焦主责主业,把功能性放在首要位置。从追求规模扩张到转向提升发展质效,财富管理、投行等轻资本业务的重要性进一步提升。

王晟在谈及“一流投行建设”时也曾提到,要坚持轻重资本并重,更加突出投行、资管、研究、财富管理等轻资本业务,推动业务模式转型升级和新增长点引入,提高业务抗周期属性,提升盈利能力和业绩增长的持续性和稳定性。

另一方面,在中资券商出海大潮中,做好轻资本业务也是其加快国际化布局的重要选择。中信证券非银研究曾指出,金融企业围绕重点出海行业在东盟地区发展,在投行、财管、资管等领域加速推进国际业务布局,完善客户服务具有必要性。而从业务布局来看,参考全球大型投行,轻资本业务往往是在港布局的切入点。

从中国银河证券一季报预告来看,依托轻资本业务发力以及业务模式转型升级,公司强劲增长势头显然在延续。公司预计一季度实现归母净利润27.73亿元至31.00亿元,同比增长70%至90%,且主要得益于财富管理、投资交易、投资银行等业务均实现较大幅度增长。而在目前已披露一季度业绩概况的25家券商中,仅有2家券商提到投行业务增长。

对此,中国银河证券管理层在业绩说明会上进一步回应称,这主要系境内投行业务方面,股权融资、债券融资业务均较去年同期增长,比如超研股份IPO项目;同时,境外投行业务方面,银河国际成功保荐汇舸环保登陆港交所。

中国银河证券管理层表示,投行业务将持续推进专业化改革,发挥自身禀赋优势,强化全面深度协同,全力拓宽境内外一体化展业,加大海外业务资源投入,动态研判市场走向,适时调整业务策略。

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