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作者|梁争誉

遭遇“前所未有的外部行业压力和公司内部环境变化的严峻考验”后,上海贵酒“披星戴帽”。

4月21日,上海贵酒上市主体岩石股份(600696.SH)披露2024年财报。报告期内,上海贵酒实现营收2.85亿元,同比下降82.54%,扣除与主营业务无关的业务收入和不具备商业实质的收入后的营收为2.68亿元,同比下降83.51%,归属于上市公司股东的净利润-2.17亿元——这是上海贵酒时隔7年再现亏损。

由于相关经营数据触及《上海证券交易所股票上市规则》第9.3.2条第一款第(一)项规定,上海贵酒股票于2025年4月23日起被实施退市风险警示,股票简称变更为“*ST岩石(维权)”,股票价格的日涨跌幅限制为5%,将在风险警示板交易。

草蛇灰线,伏脉千里。上海贵酒“披星戴帽”早有预兆。

2024年9月,上海市公安局奉贤分局对上海贵酒关联公司海银财富涉嫌非法集资犯罪立案侦查,上海贵酒实际控制人、时任董事长韩啸被采取刑事强制措施。受此影响,上海贵酒业务合作伙伴和授信银行纷纷采取法律手段要求其偿还债务和归还贷款,经营和偿债双双承压。

今年1月,上海贵酒发布2024年度业绩预亏公告,预期营收低于3亿元且净利润为负值,意味着其走到被实施退市风险预警的悬崖边上。

随着年报正式披露,上海贵酒不出意料“披星戴帽”。根据上交所上市规则,若上海贵酒2025年度经审计的利润总额、净利润或者扣除非经常性损益后的净利润孰低者为负值且营业收入低于3亿元,公司股票将被终止上市。

4月23日开盘,*ST岩石一字跌停,报7.69元/股,跌幅4.94%。根据Wind数据,最近6个月,*ST岩石股价跌幅超过30%。股价震荡,吸引散户资金逆势流入。截至2024年末,上海贵酒普通股股东总户数约4.60万户,较2024年6月末增加2.21万户。

自1993年上市以来,600696上市公司地位不变,股票简称却曾经10次更改,从“福建豪盛”“ST豪盛”“匹凸匹”“*ST匹凸”“岩石股份”到“*ST岩石”,第11次更名后,600696的上市公司地位已摇摇欲坠。

财务状况恶化

内外承压的情况下,2024年上海贵酒营收大幅下降,时隔多年再次出现亏损。

报告期内,上海贵酒实现营业收入2.85亿元,较2023年的16.29亿元下降82.54%;扣除与主营业务无关的业务收入和不具备商业实质的收入后的营业收入2.68亿元,较2023年的16.25亿元下降83.51%。

营收骤降,既与白酒行业进入调整周期有关,也指向上海贵酒内部治理风险暴露。

2024年,白酒行业的存量竞争依然激烈。

国家统计局数据显示,截至2024年,白酒行业产量已经连续8年下滑。白酒行业的产量峰值出现在2016年,全国规上白酒企业完成酿酒总产量1358.36万千升,随后便连续下滑,2024年进一步降至414.5万千升,较峰值下降近7成。

行业规模收缩,品牌分化现象愈发突出,贵州茅台、五粮液等头部品牌的市场份额持续上升,中小品牌在挤压中面临的生存压力不断加大。

从内部治理来看,自海银财富暴雷后,上海贵酒出现资金承压、相关权益无法兑现的问题,叠加公司实际控制人被公安机关采取强制措施和控股股东及其一致行动人所持公司股票被司法冻结等一系列事件影响,经销商关系受挫,对于补货、备货持更加审慎观望态度,销售业绩受到明显冲击。

营收骤降,上海贵酒出现巨额亏损。

2024年,上海贵酒归属于上市公司股东的净利润为-2.17亿元——这是自2015年韩氏父子拿下岩石股份控制权后,上海贵酒第二次出现亏损,第一次发生在2016年。

根据Wind数据,2017年至2023年,上海贵酒累计实现归母净利润2.43亿元,而2016年和2024年的累计亏损则达到4.63亿元。韩氏父子入主岩石股份,是一笔不折不扣的赔本买卖。

“2024年白酒行业进入深度调整周期,终端动销放缓,消费动能不足,价格倒挂现象普遍。”白酒行业分析师蔡学飞认为,上海贵酒作为中小品牌,因产品力不足、渠道薄弱,在行业向优势品牌集中的趋势下,市场份额进一步被挤压,确实经营环境比较恶劣,企业竞争力也比较差。

对于上海贵酒2024年度财务报表,审计机构中兴财光华会计师事务所(以下简称“中兴财光华”)出具带与持续经营相关的重大不确定性段的保留意见。

中兴财光华表示,上海贵酒流动负债高于流动资产约7.60亿元,2024年度由于资金紧张导致内部人员减少、生产环节及新建厂房施工均已暂停,对外供应商货款、银行借款等债务违约引发诉讼,导致主要银行账户被司法冻结、部分资产被法院查封,上海贵酒已在财务报表中披露了拟采取的改善措施,“但可能导致对持续经营能力产生重大疑虑的事项或情况仍然存在重大不确定性。”

布局基酒销售业务

内忧外患压顶,上海贵酒计划布局基酒销售业务,开拓新的业绩增长点。

上海贵酒称,公司是一家具备完整产供销一体化体系的白酒企业,自产基酒作为基础性产品,是公司持续发展经营的重要保障。

上海贵酒在贵州仁怀拥有自有酒厂高酱酒业,目前工厂既有产能为1600吨/年,“未来如果有新的资金注入,将可以逐步恢复‘酱香白酒技改、扩产工程’项目的推进,实现产能和储能的提升。”

在基酒销售上,上海贵酒表示将积极寻找酒企和酒商作为基酒的主要销售渠道,提供定制化的基酒解决方案,满足客户个性化需求;同时通过与其他白酒品牌的合作,提供稳定的基酒供应,扩大市场份额。

蔡学飞表示,白酒行业基酒产能过剩,但优质酱香基酒仍具稀缺性,“上海贵酒通过高酱酒业整合基酒资源,确实可以切入中端酱酒供应链市场,而且布局基酒销售也可盘活上海贵酒的存量产能,降低对成品酒业务的依赖,为企业增长提供新赛道。”

开拓基酒销售业务是上海贵酒面向未来的打法,但眼下更为紧迫的是,如何“摘帽”,进而保住上市地位。

为争取撤销退市风险警示,上海贵酒也表示将通过多项措施改善经营状况,包括聚焦战略转型,布局基酒销售业务,及积极寻找合适的战略投资者等。

蔡学飞认为,上海贵酒的困境是行业周期性调整与内部治理风险叠加的结果,短期可以通过资产处置和渠道修复止血,但是长期看,上海贵酒还是需要在品牌价值、产品聚焦、基酒业务差异以及营销模式创新上进行突破。

(文章来源:时代财经)

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