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  近期,仲景食品2025年一季度,披露了公司在开年首季的经营表现。报告期内,公司实现营业收入2.77亿元,同比微增1.06%。然而归母净利润同比减少4.81%,呈现“增收不增利”的阶段性特征。

  成本端优化支撑毛利率提升,费用投入加大短期承压

  一季度仲景食品营业成本同比下降1.50%至1.50亿元,得益于原材料采购策略调整及生产效率提升,毛利率同比提升1.41个百分点至45.91%,公司核心产品调味食品与香辛料的原材料占比较高,2024年以来通过建立战略采购联盟、优化库存管理,有效对冲了部分农产品价格波动风险,使得营业成本增速低于收入增速。

  但在费用端,公司面临阶段性投入压力。销售费用同比增长11.96%至0.51亿元,费用率攀升至18.59%,主要用于线下渠道拓展与品牌推广——包括加大商超终端陈列投入、启动区域性促销活动,以及在餐饮渠道深化与连锁品牌的定制化合作。研发费用延续高增长态势,同比大幅增长27.64%至0.10亿元,财务费用因利息收入减少同比降幅达53.29%,进一步拖累净利率,成本端利好被费用增长部分抵消。

  大健康战略能否破局

  一季度公司在业务转型上迈出关键一步,首款即食滋补产品“仲景元气参”完成研发并进入市场储备阶段,标志着“风味+健康”战略落地。该产品定位药食同源概念,瞄准便捷化滋补场景,但大健康食品领域竞争激烈,且消费者对新品牌的认知建立需要时间,市场接受度存在不确定性。此外,南阳仲景食品产业园一期项目调味酱车间进入试生产,依托区域原料优势降低成本,但大规模产能投放可能导致短期折旧摊销增加,对利润形成进一步压力。

  结语:短期承压下的战略清晰性

  仲景食品2025年一季度的业绩表现,反映出传统食品企业在消费升级周期中的典型挑战——既要应对成本波动与费用投入的短期压力,又需推进战略转型以打开长期增长空间。从财务数据看,毛利率提升与现金流改善显示内部管理效能尚可,但净利润下滑暴露了费用管控与收入增长的不匹配;从业务布局看,大健康领域的尝试与产业园建设体现战略前瞻性,但新业务培育周期长、产能消化压力大的问题客观存在。对于投资者而言,需持续关注核心品类的市场份额变化、新业务落地进度及费用投放效率,这些因素将决定公司能否在传统业务与新兴领域间实现有效平衡,从而突破当前的增长瓶颈。

  (注:本文系AI工具辅助创作完成,不构成投资建议。)

  2024年,传音控股以2.01亿部手机出货量创下历史新高,成为首家年度出货量突破2亿部大关的中国手机厂商。这一数据在全球智能手机市场同比下滑3.2%(IDC数据)的背景下更显突出,其全球市占率攀升至14%,连续五年稳居全球第三。核心增长引擎仍来自非洲市场——智能机市占率超40%,功能机市场份额维持在78%以上。但市场版图已悄然生变:南亚市场贡献率从2020年的28%升至2024年的35%,巴基斯坦、孟加拉国智能机市占率分别突破40%和29.2%,成为新增长极。

  技术突破与成本控制形成双重支撑:全年研发投入25.2亿元,占营收3.66%,重点布局多肤色影像算法、防汗液腐蚀结构等本地化创新。但硬件创新仍受制于价格带,智能机平均售价(ASP)仅85美元,较全球智能机ASP(385美元)差距显著。这种“高销量低溢价”模式,在非洲市场贡献227.19亿元营收(占总营收35.95%)、毛利64.95亿元的同时,也埋下盈利隐患——亚洲等新兴市场毛利率仅17.66%,较非洲市场低10.93个百分点。

  增收不增利困局:成本激增与竞争白热化双重绞杀

  尽管营收同比增长10.31%至687.15亿元,但扣非净利润同比下滑11.54%至45.41亿元,净利率从2020年的9.8%降至6.6%。利润侵蚀源自三重压力:

  供应链成本剧增:4G芯片采购价同比上涨22%,DRAM内存涨幅达18%(TrendForce数据),叠加海运费用高位运行,直接拉低毛利率3.2个百分点至21.3%。

  新兴市场货币贬值冲击:尼日利亚奈拉年度贬值35%、埃塞俄比亚比尔贬值28%,导致汇兑损失达8.2亿元,相当于净利润的14.8%。

  竞争加剧下的价格战:小米在非洲季度出货量同比增长22%,realme增速达70%,迫使传音四季度非洲出货量同比仅增1%,市场份额从51%跌至49%。

  库存压力与渠道投入激增加剧困境:存货金额攀升至153亿元,同比增长29%,库存周转天数延长至107天。为稳固市场地位,销售费用增长18.7%至66亿元,其中34亿元用于新增1.5万个零售网点,这种“以利润换市场”策略使期间费用率突破15%。

  破局之路:高端突围与生态构建的生死时速

  面对盈利瓶颈,传音控股开启战略转型:

  中高端市场突破:推出售价400美元以上的TecnoPhantomX3系列,搭载联发科天玑9200芯片,在沙特、阿联酋等市场试水。2024年智能机ASP提升至85美元,但300美元以上机型占比仍不足3%。

  AIoT生态布局:数码配件品牌oraimo在非洲品牌百强榜跃升至第81位,智能家居产品线扩展至32个SKU,但扩品类业务收入占比不足5%。移动互联服务月活用户达2.1亿,Boomplay音乐流媒体用户突破8000万,但互联网业务营收仅9.8亿元,占总收入1.4%。

  财务策略显现两面性:全年分红34.21亿元,占净利润61.65%,股息率3.69%吸引长期资本。但高分红与研发投入增长形成资金博弈——2024年资本开支压缩至18亿元,同比减少12%,5G芯片研发进度落后主流厂商12-18个月。

  行业分析师指出,传音面临三重生死考验:在非洲需抵御小米等厂商的“本土化复制”(雷军宣布2025年非洲门店扩张至500家);在亚洲市场遭遇三星A系列低价机型的正面阻击;技术层面则需在2025年前实现5G机型占比突破15%,当前该比例不足5%。

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