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爱说不出口by秋至水,策划的幕后故事
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爱说不出口by秋至水,策划的幕后故事

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专题:第五届中国国际消费品博览会

  南海网4月15日消息(记者王子遥实习生马邺敏)在如今这一万物互联的时代,一块手表,一个耳机,也都被赋予了智能的“翅膀”。

  “现在的耳机不仅佩戴方便,音质效果更是迭代升级了。”4月14日,前来第五届消博会1号馆消费科技展区韶音展台参观的观展群众陈先生在试戴完集动钛弧、不等距硅胶及低频聚合技术于一体的韶音动钛圈OpenDotsONE新一代开放式耳机后,不禁感叹道。

  在华硕展台,搭载有生物电阻抗分析传感器等多个传感器的华硕问心6智能健康手表也在展位广受年轻消费者关注。观展消费者通过佩戴手表,便可一键获取多项实时身体数据,还能与手机等各端连接。

载有多个传感器的华硕问心6智能健康手表。记者王子遥摄

  今年的消博会上,各类前沿的数智类产品可谓十分“吸睛”。小至手环、腕表、手机,大至电脑、家电、汽车,技术的赋能,正引领着消费的取向,让更多愿意接受新鲜事物,追逐新趋势的Z世代乃至各年龄层的消费者愿意去探索尝试。

  技术对于生活更周密的包裹,也让人们更愿意为之“买单”。仲量联行在今年消博会期间发布的《时尚消费力洞察报告2025》指出,数智产品依托科技的持续创新突破,正逐步引领其消费品市场的供给侧改革,加速中国“技术性”消费需求的升级。

  “以Z世代消费者喜爱的智能手表与智能手环为例,我们注意到2024年中国智能手表的出货量同比提升了18.8%,智能手环的出货量同比提升了20.2%,均较上年实现大幅度增长;在AI产品方面,根据我们的调研,国内消费者对AI产品的支付意愿度达到70%,同时,可以接受AI商品价格在原价格基础上上浮15%,可见消费者对此类产品的开放态度。”仲量联行中国区零售地产及消费研究负责人朱建辉说。

  值得一提的是,数智技术不单单赋能于消费品端,更赋能于渠道端。在今年消博会上,不少消费者便在上海展区得物展台前体验了AR试穿技术,感受数字化创新带来的网购新体验。

得物的AR试穿服务亮相消博会。记者王子遥摄

  “轻点屏幕,一双安踏新款缓震运动鞋便‘上’了脚,甚至鞋面的丝绸材质在灯光下,连网布部位的透气孔都清晰可见,真是太神奇了!”在得物展台前,观展群众王女士看着屏幕中自己脚上的“新鞋”,显得高兴又吃惊。

  得物现场工作人员陈煜尧告诉记者,如今AR试穿功能每天能够帮助超过30%的得物用户进行消费决策,已经被列为得物新用户最喜爱的三个功能之一。“依托这一数字化功能,除了AR试穿外,我们还推出了AR试妆、AR试戴手表、AR试戴眼镜、3D展示等诸多功能,以数字化沉浸式的体验功能帮助消费者打破时空界限,更便捷地进行消费决策。”

  在数智产品的金字塔顶峰,机器人一定有一席之地。有细心的观展人士也注意到,本届消博会上的“机器人”数量也实现了爆发性增长,宇树科技G1、钛虎T170A、众擎PM01等人形机器人纷纷亮相秀出“绝活”,展示各自的数智发展成果。

观展群众与宇树科技G1机器人互动。记者王子遥摄

  作为曾荣登今年蛇年春晚的人形机器人,宇树科技人形机器人G1在本届消博会一经亮相便广受关注。其于现场表演了诸多姿势与造型,还穿上了海南黎锦,玩起了“跨界联动”。据宇树科技华南区负责人林志龙介绍,目前该公司已有多笔机器人订单落地海南,产品主要应用于高校科研、公安巡逻、消防侦察等领域,展会期间还有文旅、康养等领域的客户投来关注的目光。

  众多机器人登台展示以及达成订单的背后,也体现了科技消费的最新市场导向。仲量联行发布的人形机器人研究进展显示,人形机器人“赛道”已呈现“你追我赶”之势,截至目前,除了宇树科技等已对其人形机器人G1定价9.9万并投入商业化量产外,普渡科技已进入机器人预售阶段,傅里叶、星动纪元人形机器人已实现小批量量产,乐聚则落地了首条人形机器人量产线,产业整体推进速度正在市场导向下持续加快。

钛虎T170A人形机器人。记者王子遥摄

  除了国内市场,海外市场也已成为中国数智产品的重要增长引擎。安永在本届消博会上发布的《智能电子产品海外市场洞察报告》中指出,国内数智产品企业凭借在国内积累的技术优势、生产经验和成本控制能力,正深度参与国际市场竞争。经过多年的发展和技术积累,中国数智产品与智能电子品牌已成功摆脱了“低价标签”,逐渐树立起“技术领先”的形象。安永方面相关负责人称,系列数据表明,越来越多的海外消费者愿意为中国品牌的数智电子产品买单,这也为中国相关品牌在海外市场的持续发展提供了坚实的消费者基础。

  “我们认为,科技已经成为推动整个消费品时代化变革的最核心要素,未来有更多的消费品开始应用各类科技的元素,也有更多的消费场景将与科技相融合。”朱建辉表示,从目前的消费趋势看,已经有越来越多的消费者愿意去拥抱科技,拥抱生活中充满科技感的元素,这些对于消费市场都是十分良性的讯号。“而从企业端,企业也有逐步由了这一共识,即科技与数字产品所为消费品所带来的时代性变革,必将引领中国消费品市场未来的持续发展。”

  

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