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专题:第五届中国国际消费品博览会

  ■海南日报全媒体记者王培琳

  4月14日至15日,第五届中国国际消费品博览会上,近百件新品精品的集中发布,为国内外参展群众打开了未来消费产业的大门。

  智能科技赋能传统产业,健康家居生活正在“智变”——

  在第五届消博会上,智能科技不再是炫技的噱头,而是真正融入日常消费的“隐形引擎”。

  奥佳华全球首发的5D机芯按摩椅——AI按摩机器人,搭载全新5D机芯,并接入DeepSeek,可实时检测用户身体肌肉状态,自动适配智能按摩程序。传统按摩器械从“机械重复”升级为“千人千面”的个性化服务,这是传统健康行业的智能升级。

  中国移动带来“移动爱家”九大AI主题创新成果全新亮相,从AI陪伴玩具到智慧睡眠,人工智能技术让家居产品从“单一功能”转向“生态互联”,这是传统通信行业的智能转型。

  这些创新背后,是消费电子产业向“软硬结合”的跃迁。硬件仍是载体,但算法和数据成为新竞争力,技术不再是堆参数,而是精准解决痛点。

  国潮设计+文化IP,让传统行业的价值链重塑——

  中国珠宝发布的“大足金”系列,将重庆大足石刻文化遗产完美呈现在首饰上。“只此青绿”系列产品,将中华非遗花丝工艺融入传统文化元素,精美的青绿花丝手镯、青瓷马面裙吊坠,既保留文化符号,又符合年轻审美。

  珠宝品牌LARWINER拉威兒推出的“盛世开泰”彩色蓝宝石钻石牡丹胸针,灵感源自清代宫廷画家郎世宁的中国画作品《仙萼长春图册》,让传统文化拥有现代演绎的全新视角。

  这类产品的消费溢价,揭示国潮的本质——不是简单贴文化标签,而是用设计重构价值链。

  正如中国珠宝首饰进出口股份有限公司副总经理李志勇所说,真正的国潮绝不是简单的复古,而是以当代设计,重构传统符号的创新演绎。中国珠宝就是以珠宝首饰为载体,创新实践,让传统文化在当下“活”起来。

  场景创新与体验升级,消费业态正跨界融合——

  从发布的近百个新品来看,本届消博会的亮点之一,无疑是品牌打破品类界限,用场景重构消费逻辑。

采用传统垒丝编结非遗工艺制作的凤冠。海南日报全媒体记者陈元才摄

  聚焦触手可及的2平方米空间,持续推出鲜活有趣的生活美学产品,洛斐的展馆像一场“生活艺术展”——美妆移动电源、电竞鼠标与复古打字机并列陈列,模糊了数码与文创的边界。

  华熙生物推出“肌肤定制站”,消费者当场AI测肤后,凭借展馆内的实验室技术,8分钟即可定制一瓶独属面霜。伊利集团伊刻活泉发布的中国首款旋盖式现泡茶,颠覆茶饮新场景:轻旋瓶盖,瓶装水秒变茶,瞄准办公室与差旅需求。

  这种跨界并非随意混搭,而是基于用户动线的精准设计。当产品功能趋同,场景体验正成为新时代消费品牌的新“战场”。

  从“造产品”到“造生态”,消博会如同一面多棱镜,折射出中国消费升级的多重路径:技术穿透产业、文化重塑价值、场景定义需求等。

  无论是奥佳华的AI按摩机器人,还是中国珠宝的传统文化遗产革新,抑或伊利的现泡茶,本质都在做同一件事——把消费从简单“交易”变成深度“交互”。

  当企业不再单纯卖货,而是构建生活方式,产业升级便有了更广阔的想象空间。

 

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