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现言很肉到处做现言推荐知乎:揭秘隐秘世界,带你领略不一样的视觉盛宴!
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甬派客户端记者 乐骁立

  4月16日,胡润研究院发布《2024胡润品牌榜》(Hurun Most Valuable China Brands 2024),300个最具价值中国品牌上榜。这是胡润研究院连续第十九次发布胡润品牌榜。贵州茅台连续第七年荣膺“最具价值中国品牌”,抖音、微信紧随其后。

  宁波共有四大品牌入列——公牛以215亿元品牌价值位列第54名,方太、宁波银行、极氪汽车分别以45亿元、35亿元、30亿元跻身榜单。

  宁波四大品牌入围,其中三个为智造之光

  2024年胡润品牌榜中,宁波四大品牌分属家电、金融、汽车制造行业。其中,公牛、方太、极氪汽车以“智造”为核心竞争力,展现出宁波实体经济的活力。

  作为中国家电行业的代表品牌,公牛以“安全用电专家”定位深耕市场。其品牌价值逆势增长8%,主要得益于两大优势——

  一是产品创新。公牛近年推出智能充电桩、新能源电路保护设备等产品,精准切入“双碳”背景下的消费升级需求;

  二是渠道能力。公牛覆盖超百万家终端网点,形成“工厂—经销商—终端”的高效链路,市占率连续十年稳居行业第一。

  胡润报告指出,家电行业品牌总价值增长9%,公牛作为细分龙头受益明显。

  方太作为宁波高端厨电的“隐形冠军”,品牌价值同比飙升50%,增速远超行业平均水平。其增长逻辑在于场景化布局能力:一方面,通过集成烹饪中心、净水设备等产品,构建厨房生态;另一方面,主打“健康厨房”理念,契合消费者对品质生活的追求。

  胡润强调,家电行业的高端化趋势助推了卡萨帝、方太等品牌的崛起,方太母公司布局多品牌战略效果初显。

  而作为吉利控股旗下高端新能源品牌,极氪依托SEA浩瀚架构和智能驾驶技术,推出极氪001、极氪009等车型。

  胡润数据显示,汽车制造行业品牌数量两年增长11个,奇瑞、问界等自主品牌的快速崛起,印证行业从“规模扩张”转向“技术竞争”的趋势。

  作为本土唯一上榜的金融机构,宁波银行受其普惠金融业务助力,建立了较强的竞争优势。

  贵州茅台“七连冠”,但品牌价值下降

  虽然贵州茅台连续第七年荣膺“最具价值中国品牌”,但其品牌价值下降24%至8000亿元,2020年以来首次跌破万亿元大关;抖音品牌价值增长500亿元达2450亿元,成为今年价值增长最多的品牌,排名上升3位至第二位,同时成为“最具价值民营品牌”;微信品牌价值增长4%至2350亿元,稳居第三名。

  在榜单头部梯队中,拼多多品牌价值增加300亿元达2050亿元,首次跻身前五强;比亚迪品牌价值增长20%至1200亿元,排名上升3位至第七;中国移动品牌价值增长31%达1000亿元,时隔五年重返前十强。

以华为为首的消费电子行业总价值增长最快,上升32%;酒类行业虽仍为价值最高的行业,但品牌总价值下降28%。

比亚迪卫冕最具价值汽车制造品牌,品牌价值增长20%达1200亿元;理想稳居行业第二;奇瑞超越蔚来,成为行业第三;搭载华为智能技术的问界以225亿元的品牌价值位列第四。

  北京、广东、上海、浙江、江苏、香港上榜品牌数量均超10个,共占总榜75%。

50个品牌首次上榜,包括腾讯旗下的腾讯视频、王者荣耀、和平精英,农夫山泉旗下的东方树叶,房地产企业新鸿基地产和信和置业,海尔智家旗下高端家电品牌卡萨帝,网易旗下的游戏品牌逆水寒和梦幻西游,月之暗面旗下的Kimi等。新上榜品牌中,传媒与娱乐行业最多达9个;其次是医疗健康(7个)、汽车制造(6个)。

民营品牌占上榜品牌的66%(204个),比去年增加12个,其中41个为新上榜民营品牌。62个民营品牌进入全国百强,比去年增加2个。

金融行业以41个上榜品牌继续领跑,较去年减少4个;食品饮料行业以32个品牌位居第二,减少2个;酒类行业以23个品牌排名第三,减少6个;传媒与娱乐和生活服务行业各以21个品牌并列第四;汽车制造行业以20个品牌位列第六,增加6个,是近两年品牌数量增长最多的行业。

  这六大行业上榜品牌数量均超过20个,总数占300强一半,品牌价值占300强近六成。

企业总部分布前五名与去年相同。香港上升2位,成为第六个上榜品牌数量超过10个的区域;北京以71个品牌居首,减少2个;广东以58个品牌位居第二,增加1个;上海以48个品牌排名第三,增加2个;浙江以25个品牌位列第四,增加2个;江苏以16个品牌排名第五,增加3个。

  反观宁波,虽坐拥公牛、极氪等标杆,但需从“单品优势”转向“生态构建”。同时,进一步释放如得力、雅戈尔、太平鸟等老牌名牌的市场效应,借力智能传播、直播电商放大品牌声量,构建基于新型消费场景的渠道,重现“品牌之都”辉煌。

完整榜单如下:

现言很肉到处做现言推荐知乎:揭秘隐秘世界,带你领略不一样的视觉盛宴!的相关文章 拜访第74位老先生,谭达全的相关文章
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