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  4月18日电市场监管总局18日召开直播电商监管专题新闻发布会,会上,市场监管总局网监司司长朱剑桥指出,从严从重打击虚假营销等违法违规行为。组织各地市场监管部门依法查处并公布一批编造虚假信息、夸大产品功效、违法广告、刷单炒信等违法违规行为,以点带面净化行业生态。

  朱剑桥称,直播电商涉及平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构等众多主体,人、货、场分离,参与主体法律关系复杂,违法行为定性相对困难。再加上直播电商具有很强的即时性、互动性,“流量为王”特征更加明显,一些直播电商平台落实主体责任不到位,一些商家和主播急于追求流量变现,重营销、轻品质,重成交、轻售后,追逐短期利益导致虚假营销、假冒伪劣等行为易发多发。

  朱剑桥表示,市场监管部门高度重视直播电商监管工作,我们将坚持问题导向,全力整治直播电商乱象,及时回应人民群众关切。

  一是完善直播电商监管制度。加快出台《直播电商监督管理办法》,进一步明确平台经营者、直播间运营者、直播营销人员、直播营销人员服务机构等主体责任。

  二是强化直播带货商品溯源管理。夯实直播电商平台主体责任,强化商家资质和商品信息审核把关,加强对问题商品的源头追溯。加大直播带货产品质量专项抽查抽检的频次和力度,对问题商品生产销售行为进行闭环处置,强化穿透式监管。

  三是从严从重打击虚假营销等违法违规行为。组织各地市场监管部门依法查处并公布一批编造虚假信息、夸大产品功效、违法广告、刷单炒信等违法违规行为,以点带面净化行业生态。

  4月18日电市场监管总局18日召开直播电商监管专题新闻发布会,会上,市场监管总局网监司司长朱剑桥指出,为规范直播电商市场秩序,促进直播电商行业规范健康发展,市场监管总局依据《电子商务法》等法律规定,正在牵头组织起草《直播电商监督管理办法》(以下简称《办法》)。

  朱剑桥称,为规范直播电商市场秩序,促进直播电商行业规范健康发展,市场监管总局依据《电子商务法》等法律规定,正在牵头组织起草《直播电商监督管理办法》(以下简称《办法》)。《办法》在着眼于促进行业创新发展的同时,致力于规范直播电商行业乱象,确保商品和服务质量与交易安全,维护公平竞争的市场秩序,保护广大消费者和经营者合法权益。

  相对于传统电商,由于直播间运营者、直播营销人员服务机构和直播营销人员等主体的加入,直播电商的参与主体更加复杂,交易链条更长,外溢风险增加。在直播电商行业多方主体中,平台经营者发挥着重要作用。《办法》着力落实直播电商平台经营者的主体责任,细化平台经营者的法定责任,加强平台经营者的合规管理,向其他主体层层传导监管压力,实现监管对象的精准化、监管效果的最优化。《办法》在落实平台经营者主体责任的同时,加强对直播间运营者、直播营销人员服务机构和直播营销人员等主体的规范,加强源头治理、系统治理。

  朱剑桥表示,《办法》目前已经征求了相关部门、平台企业、直播营销人员服务机构等方面的意见建议。近期将向社会公开征求意见。

  4月7日,浙江省衢州市人社局发布事业单位引进高层次紧缺人才公告,其中衢州职业技术学院拟引进两名高技能实训教师,学历要求为专科及以上,并明确年龄限制在45岁以下。

  “专科”学历就可以成为高职院校教师,这引来了一些网友的质疑:对学历学位要求是否过低?是否存在因人设岗、“萝卜坑”、找关系等现象?

  

  从2024年3月起,衢州职业技术学院人事处处长林繁昌就负责该校人事招聘、师资培训等工作,他直呼这些质疑不切实情。“不可能是人情招考、‘萝卜坑’招考。”

  林繁昌介绍,衢州职业技术学院对高技能人才的引进并非今年才有,从2021年起,该校就在逐步引入高水平技术技能人才,基本上每年都有2-3名实训教师岗位的招聘计划,学历学位要求也均为“专科及以上”。

  从学校招聘公告中可看到,此次招聘共计划引入21个岗位共38人,除实训教师只要求“专科学历以上”之外,专业带头人、专任教师等岗位的学历学位要求均是硕士、博士研究生及以上。

  虽然放宽了对高技能人才的学历学位限制,但实训教师岗位“技术技能要求”一栏,长长的一串写了如下内容:技术技能水平相当于中华技能大奖获得者,世界技能大赛奖牌获得者,全国技术能手,省级及以上非物质文化遗产继承人,省级及以上工艺美术大师,首席技师、特级技师(新八级),省高层次人才特殊支持计划项目入选者,市“南孔精英”拔尖人才项目入选者、市“南孔精英”计划培养专项的技能领军人才等。

  

  林繁昌介绍,该校对高技能人才的招引待遇表格中,将人才分为Ⅰ、Ⅱ、Ⅲ、Ⅳ、Ⅴ五个类别,除学历要求外,尤其突出技术技能水平要求。“学校大力引进高技能人才,但至今为止,还未有满足Ⅰ类要求的技能领军人才前来应聘。”林繁昌说。

  

  

  

  记者看到,在待遇栏中,Ⅰ类人才中,专业领军人才和技能领军人才等同,都享有80平方米以上的购房补贴、150万-500万元的安家补助、100万-300万元的科研启动费、每年4万-50万元人才津贴;Ⅲ类人才包括博士研究生、特级技师(新八级)以及技术技能水平达到或相当于全国技术能手、浙江杰出工匠、省级杰出技能人才、省级工艺美术大师的高技能人才,这类人才60平方米的购房补贴、40万元起,最高可达90万元的安家补助。

  该校副校长姚水洪感慨:“高技能人才的招聘并不容易,他们是万里挑一的。可能大家不太了解技术技能要求的具体含义,其中Ⅰ类人才的技能水平基本上相当于工人中的‘院士’了。”

  林繁昌介绍了该校的高层次人才招引计划的申报、招聘流程。他说:“学校制定的招聘计划,首先是由二级学院,根据师资队伍建设、专业发展需求等确定后上报。各学院需求汇总后,经过学校人才工作领导小组、校长办公会、党委会的审定,最后报市人社局审定后进行发布。”

  从招聘流程来看,该校高层次紧缺人才的招聘全年进行。“只要求职者投递简历,经资格审查后,我们觉得能力适配就会约来面试。”

  面试包括自我介绍、课程试讲、相关成果或从事项目开发情况评判;对于高技能人才,还会加试技能操作的环节。面试小组由用人学院、党委纪委、教务、科研、人事等机构10余人组成,对求职者进行综合打分排名,才能最终确定考察对象名单。经过政审、体检等环节,将最终聘用名单提交到衢州市进行公示,才算尘埃落定。

  林繁昌介绍,从2021年以来,该校总计引进了6名高技能人才,除浙江衢州外,分别来自安徽、广西、浙江慈溪。不过,林繁昌坦言:“今年的招聘中,实训教师两个岗位,至今还没收到完全符合条件的简历,所以并不像大家想的那样‘轻轻松松就可以满足要求’招到人。与此相反,反而是博士研究生及以上学历的求职者,今年已面谈了20多名,并有9人左右达成初步引入意向。”

  “学校的高层次人才引进计划有据可依,这背后是职业教育领域相关国家政策的指引。”姚水洪介绍说。2019年,国务院印发《国家职业教育改革实施方案》(以下简称“职教20条”),提出“多措并举打造‘双师型’教师队伍”,明确“职业院校、应用型本科高校相关专业教师原则上从具有3年以上企业工作经历并具有高职以上学历的人员中公开招聘,特殊高技能人才(含具有高级工以上职业资格人员)可适当放宽学历要求”。

  2022年,《中华人民共和国职业教育法》中提出“国家鼓励职业学校聘请技能大师、劳动模范、能工巧匠、非物质文化遗产代表性传承人等高技能人才,通过担任专职或者兼职专业课教师、设立工作室等方式,参与人才培养、技术开发、技能传承等工作。”

  姚水洪认为:“‘职教20条’等一系列文件表明,国家对职业教育教师更注重技能,学历要求并非必须指标。”

  对此,中青评论发文称——

  正所谓术业有专攻,与普通教育相比,职业教育更注重实操、实训能力,简单基于学历的人才评价体系并不完全适用。因此,职业院校在引进“高层次人才”时设置不同的评价机制也很正常。只要专业对口、实力过硬,那些在运输与物流、制造与工程技术、社会与个人服务等技能领域取得显著成果的人才,当然有资格被视为“高层次人才”,进而言传身教,推动培养更多高素质技术技能人才。

  中青报·中青网见习记者李思记者张渺

  评论:任冠青

  整理:陈茜

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