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  在交出2024年“成绩单”后,4月15日,青岛啤酒(SH600600,股价79.30元,市值1082亿元)在线上举行了2024年业绩说明会。

  青岛啤酒财报显示,2024年全年,公司实现营收约321.38亿元,同比下降5.3%;实现归属于上市公司股东的净利润约为43.45亿元,同比增长1.81%;实现产品销量753.8万千升。

  在业绩说明会上,对去年产销量情况、第四季度业绩、今年一季度销量,以及青岛饮料集团有限公司(以下简称青岛饮料集团)与青岛啤酒集团有限公司(青岛啤酒控股股东,以下简称青啤集团)战略重组进展等多个备受市场关注的问题,青岛啤酒方面均给出回应。

  记者注意到,在青岛饮料集团官网的企业简介中,已明确标注为“青岛啤酒集团的二级企业”。而青岛饮料集团旗下的“青岛牌”,是国内为数不多、历史悠久的葡萄酒、烈酒品牌之一,诞生了中国第一瓶大香槟、第一瓶威士忌。

  对此,青岛啤酒方面表示:“根据市政府决定,青岛饮料集团整体划转给本公司控股股东青啤集团,未来在集团层面会进行深度整合。”

  回应产销量等热点问题

  2024年,无论是青岛啤酒的主力产品青岛品牌啤酒,还是其他品牌啤酒,产量、销量、营收均同比下滑。

  青岛啤酒年报显示,2024年,青岛品牌产量为426万千升,同比下滑2%;销量434万千升,同比下滑4.84%;而以崂山为代表的其他品牌,2024年产量为297万千升,同比下滑2.96%;销量320万千升,同比下滑7.2%。

  对此,青岛啤酒董事会秘书张瑞祥回应称,2024年,国内啤酒市场受多种因素影响,出现了产销量下滑的情况。包括本公司在内的啤酒企业都面临了消费不振、中高端餐饮市场下滑的局面。未来,随着国家提振消费、扩大内需政策效应的逐步显现,国内啤酒市场会逐步恢复增长,给青岛啤酒带来更多的市场机会。

  而对于青岛啤酒第四季度长期亏损为主的状况,张瑞祥表示,啤酒行业消费淡旺季非常明显,淡季产能利用率会下降较多,影响到公司的业绩。公司在2024年四季度的消费淡季积极调整产品结构,控制成本和费用。

  数据显示,去年第四季度,青岛啤酒实现营收31.79亿元,同比增长约7.47%;实现归属于上市公司股东的净利润为亏损6.45亿元,上年同期约为亏损6.4亿元。

  在谈到2025年一季度销售情况时,青岛啤酒党委书记、董事长、总裁姜宗祥表示,今年,国家扩大内需、提振消费的政策效应逐渐显现,也利好啤酒市场。公司今年仍将充分发挥青岛啤酒的品牌、品质、渠道网络等优势,积极开拓市场,实现全系列、多渠道产品覆盖,全面发力“新人群、新需求、新产品、新渠道、新场景”,开辟新增长空间。“从一季度表现看,虽然仍处于啤酒消费淡季,但目前销量的增长和结构优化情况符合公司预期。”

  同时,对于2025年的采购成本,青岛啤酒方面也表示,公司主要原材料采用集中采购模式,在2024年四季度,公司对2025年主要原材料的采购已基本锁定,从目前趋势来看,今年的成本呈现下降趋势。

  姜宗祥指出,中国啤酒行业已步入稳定发展阶段,各区域市场竞争格局日渐清晰,中高端产品仍将持续发展,消费者需求呈现出多元化、个性化发展趋势。啤酒行业还会推动向高端化、绿色化、智能化发展。

  回应控股股东战略重组

  今年3月底,青岛市国资委曾发布消息称,青啤集团与青岛饮料集团将实施战略性重组整合。在业绩说明会上,对于双方战略性重组整合,青岛啤酒也给出了相关回应。

  “根据市政府决定,青岛饮料集团整体划转给本公司控股股东青啤集团,未来在集团层面会进行深度整合。”青岛啤酒董事会秘书张瑞祥表示。

  《每日经济新闻》记者注意到,在青岛饮料集团官网目前的最新介绍中,青岛饮料集团已经成为青啤集团的二级企业。目前,青岛饮料集团党委书记、董事长为刘富华。

  此外,4月12日,青岛啤酒发布公告称,目前,公司董事会换届提名工作已完成,公司第十一届董事会将由9名董事组成。其中,经征得其本人同意并经第十届董事会提名与薪酬委员会资格审核与素质评估,同意提名姜宗祥、刘富华及侯秋燕为公司第十一届董事会执行董事候选人。

  据记者了解,目前,青岛饮料集团和青啤集团均由青岛市国资委100%控制。

  公开资料显示,青岛饮料集团经营业务涵盖矿泉水、饮料、葡萄酒、食品机械制造、国际贸易、文化旅游、生态种植等板块,旗下拥有崂山矿泉水、青岛葡萄酒——两个百年“中华老字号”品牌,两大核心品牌总价值达440亿元,双双进入“中国品牌500强”。其中,作为中国葡萄酒行业的重要企业,青岛华东葡萄酿酒有限公司(以下简称青岛华东)自2015年以来,连续多年收入、利润实现两位数增长。

  数据显示,2024年上半年,青岛华东收入同比增长13%,利润同比增长20%。

  据记者了解,目前,青岛华东拥有“华东”与“青岛”双品牌,并陆续推出“青岛单一麦芽威士忌”“青岛珍藏白兰地”“青岛传承VSOP白兰地”等多款创新产品,在烈酒赛道领域也崭露头角。

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