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4月17日晚间,st步步高(002251)正式宣告摘帽。4月18日停牌一天后,4月21日开市起,公司股票撤销“其他风险警示”,股票简称由“ST步步高(维权)”回归“步步高”,证券代码维持“002251”,涨跌幅限制从5%恢复至10%。

天健会计师事务所审计了ST步步高2024年度的财务报表,并出具了标准无保留意见的《审计报告》,至此公司其他风险警示涉及情形已消除。

前述财报显示,ST步步高自2024年启动战略转型与业务重整后经营成果改善。报告期内,公司营收34.31亿元,同比增长11.14%;归母净利润升至12.12亿元,成功扭亏;扣非净利润为-9.78亿元,同比减亏40.07%。

ST步步高经营业绩的修复,得益于司法重整、胖东来调改两大核心战略举措。

一方面,该公司通过司法重整引入17家战略投资人,其中包括4家产业投资人和13家财务投资人,共获得25亿元重整资金,化解债务风险,优化资本结构,为后续发展筑牢财务根基。

另一方面,公司引入胖东来运营模式,深度改造门店与供应链。公司方面提供的数据显示,已调改的13家超市门店销售增长五六倍、客流提升三倍、客单价超100元,验证单店效益提升路径;供应链端强化源头直采,降本增效,提升商品性价比与新鲜度,增强市场竞争力。

在调整之后,ST步步高目前仍保留59家门店,包括27家超市、32家购物中心。其中,超市调改门店生鲜品类毛利率提升至22%,高于行业平均7个百分点;购物中心借“首店经济”,独家品牌占比31%,客单价提升22%。

2025年,ST步步高计划以“品质服务”为核心,构建“商品+服务+体验”价值体系;商品端,在3月已推出自有品牌BL,首批上线6款家庭消费单品,计划一季度推出烘焙、熟食等,目标自有商品销售占比突破15%;服务端,调改门店实施“春节带薪休假”“员工利润共享计划”,2024年一线员工平均薪酬增长40%,超市调改门店员工利润分红超300万元;体验端,调改门店非食品销售占比从32%提升至47%,挖掘体验经济潜力。

分析人士表示,在行业竞争激烈、挑战重重的当下,ST步步高凭借积极引入胖东来模式,大力推进战略革新、区域深耕与品质升级,开辟出一条极具特色的差异化发展道路,有望持续发力,真正成为湖南本地“胖东来”,为消费者带来更多优质体验,为行业发展注入全新活力。

ST步步高目标向打造湖南本地“胖东来”迈进。为此公司已经明确了六大战略方向,其中包括:通过管理引领、员工培训考核与新绩效方案,根植新文化理念;依托“BL”商标与胖东来技术,深化供应链变革;同步开启百货业态门店调改,与超市业态协同驱动业绩提升等。

  来源:独角兽早知道iponews

  美东时间4月17日,中国茶饮品牌霸王茶姬正式在纳斯达克挂牌交易,成为中国茶饮赴美第一股,股票代码为“CHA”。花旗集团、摩根士丹利、中金公司和德意志银行是此次发行的主承销商。

  霸王茶姬此次IPO最终定价为28美元,在定价区间(26美元至28美元)的高端,发行1,468万份美国存托股票(ADS),募资金额4.11亿美元,市值51.39亿美元。

  在霸王茶姬的IPO中,投资者表达出的兴趣是可认购美国存托股票(ADS)数量的数倍,投资者包括中国的基金和全球纯做多机构。

  文件显示,鼎晖投资、RWCAssetManagement、RWCAssetAdvisors(US)、安联环球投资亚太有限公司和欧力士亚洲资产管理旗下基金表示有意按IPO价格认购总计价值不超过2.05亿美元的ADS。

  据招股书,霸王茶姬是一家领先的优质茶饮品牌,提供健康美味的新鲜茶饮。

  霸王茶姬创立于2017年,灵感来源自1970年代以来国际咖啡连锁店如何将喝咖啡变成一种全球生活方式和社会观念。这一成功让公司相信喝茶也需要改变——并促使公司利用技术和品牌的力量,让喝茶成为一种连接世界各地人民和文化的现代体验。

  如今,在霸王茶姬成立近八年后已成为中国最大、增长最快、最受欢迎的高端现制茶饮品牌。

  根据艾瑞咨询的数据:截至2024年12月31日,公司的网络包括6,440家门店,其中6,284家位于中国。这一规模是中国所有优质现制茶饮品牌中最大的门店网络。

  2023年及2024年,公司在中国及海外产生的GMV分别达到人民币108亿元及人民币295亿元。以中国境内产生的GMV衡量,公司在2022年至2024年间在中国拥有超过1,000家门店的所有鲜茶饮品牌中增长最快。

  根据时趣搜索引擎的数据,自2023年10月起,我们在中国所有现制茶饮品牌中,在中国社交影响力指数中排名第一。

  具体来看,2022年、2023年和2024年,霸王茶姬在中国产生的GMV分别约79%、87%和91%来自招牌茶拿铁产品,其中约44%、57%和61%在中国产生的GMV来自最畅销的三款茶拿铁。

  截至2024年12月31日,霸王茶姬拥有包括覆盖中国34个省级行政区中的32个的6,284家门店和156家海外门店。其中,6,271家为特许经营茶馆,169家为公司自营茶馆。公司直接管理的茶馆共计398家,包括霸王茶姬所有的公司自营茶馆和229家特许经营茶馆。

  霸王茶姬的茶馆数量从截至2023年12月31日的3,511家增加83.4%至截至2024年12月31日的6,440家。

  公司在中国及海外产生的总GMV由2022年的人民币12.937亿元增长734.3%至2023年的人民币107.928亿元,并于2024年进一步增长172.9%至人民币294.577亿元。

  财务方面,霸王茶姬的净收入从2022年的人民币4.917亿元增长843.8%至2023年的人民币46.402亿元。2024年净收入为人民币124.056亿元(16.996亿美元),较2023年的人民币46.402亿元同比增长167.4%。

  2024年公司净利润为25.15亿元,净利润率为20.3%。

  霸王茶姬在中国每家门店每月售出的平均杯数从2022年的8,981杯增至2024年的25,099杯。在中国门店的每月平均GMV从2022年的人民币17.75万元增至2024年的人民币51.17万元。

  根据艾瑞咨询的数据,以商品交易总额(GMV)衡量,中国现制茶饮市场正以21.7%的复合年增长率从2019年的1,022亿元人民币增长至2024年的2,727亿元人民币,并预计到2028年将达到4,260亿元人民币。

  特别是高端现制茶饮细分市场,高端鲜制茶饮料细分市场以平均售价每杯17.0元人民币(约合2.5美元)及以上为定义,其占整体鲜制茶饮料市场的比重从2019年的10.9%增长至2024年的25.9%。

  这一更快的增长主要得益于消费者对更高质量产品的需求、多样化的消费场景以及对健康益处的认识不断提高。预计到2028年,高端鲜制茶饮料细分市场的总GMV将达到1671亿元人民币,占整个鲜制茶饮料市场的31.7%。

  从全球来看,增长势头同样强劲。根据艾瑞咨询的数据,作为全球第二大非酒精饮料类别,全球茶饮料市场在2024年的GMV为4,671亿美元,预计到2028年将达到6,019亿美元。

  现制茶饮料在海外市场持续受到欢迎。受人均收入增加、茶叶消费者群体扩大以及茶叶价格实惠和健康益处吸引更多咖啡饮用者的潜力推动,全球现制茶饮料市场预计到2028年将达到1,220亿美元,2024年至2028年的复合年增长率为18.9%。

  本次霸王茶姬美股IPO募资金额拟用于扩展公司在中国和海外的门店网络;开发和创新新产品;建设海外供应链网络;投资技术以支持业务发展和运营;以及用于一般公司和营运资本用途。

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