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作者 |陈璐瑶

编辑 |张恺翀

4月16日,AI产品榜(Aicpb.com)网站数据显示,夸克在3月份以1.48亿月活用户登顶国内总榜第一,超越豆包、DeepSeek和腾讯元宝。

最近,小鹏汽车董事长何小鹏、搜狐创始人张朝阳、猎豹移动董事长兼CEO傅盛等大佬,对其赞不绝口。

夸克怎么突然间这么猛了?

成绩节节攀升,大佬相继站台

转变似乎始于2025年,鲜少出现在AI产品榜单中的夸克,开始被频繁提及:

1月,AIGCRANK中国AI应用排行榜中,夸克平均日活3369 万,位列第一。

2月,夸克月活破1亿,成国内唯一月活破亿的AI应用。

3月,夸克以1.48亿月活,登顶AI产品榜·国内总榜第一。

易观分析报告显示,夸克用户中,00后占比超过50%,是AI应用中唯一一款以Z世代为主要受众群体的产品。

另据 Xsignal 发布数据,夸克在多个关键指标中领跑:月活跃用户数同比增长 53%,次日留存率高达52%,用户活跃率以27%排名第一,人均单日使用时长为 33 分钟,大幅领先第二名。

成绩节节攀升背后,夸克自身的快速迭代是关键。

过去一年里,夸克升级了AI写作、AIPPT、AI搜题、学术搜索、AI健康助手等功能,并推出了“系统级全场景AI”和“超级搜索框”。

进入2025年,夸克上线“深度思考”功能,并升级品牌Slogan为“2亿人的AI全能助手”。

等到3月13日,夸克宣布全面升级,直接摒弃了传统搜索框的概念,成为一个无边界的“AI超级框”,将AI对话、深度思考、深度搜索、深度研究、深度执行整合到一个极简“AI超级框”内,一站式满足用户需求。

何小鹏第一时间体验后,评价夸克“超级酷”,并预判夸克“有机会成为AI时代的超级入口,不仅仅提索,不仅仅浏览器”。

张朝阳在朋友圈称“夸克确实不错”,其回答物理问题时引用自己去年北师大演讲的TOV方程,显示AI模型对专业知识的精准捕捉。

此前公开表态不看好AI大模型投资的朱啸虎,也公开表示夸克“给了行业一个好思路,一个超级框连接用户需要的智能体”。

广州杀出的AI应用

鲜为人知的是,夸克的主体公司和研发团队就在广州琶洲,即广州动悦信息技术有限公司。

天眼查显示,该公司成立于2022年,阿里巴巴成员,注册资本1000万元人民币。

虽然主体公司成立于2022年,但夸克项目实际始于2016年。

彼时何小鹏担任阿里UC总裁,为解决UC浏览器功能臃肿问题,主导孵化了“极简浏览器”项目,也就是夸克。

2017年,何小鹏离开阿里,吴嘉接过UC事业部总经理的重任,开始主导夸克的转型之路。

今年3月,伴随夸克全面升级,吴嘉担任阿里巴巴集团副总裁兼夸克CEO,向阿里巴巴集团CEO吴泳铭直接汇报。

据报道,夸克CEO这一岗位在内部早已设立,这是吴嘉首次以该身份对外。目前,阿里智能信息事业群有夸克、UC浏览器、书旗小说和智能营销四大核心业务板块,夸克是唯一单独设立CEO的业务BU。

值得一提的是,夸克在阿里内部一直以“离职率低”闻名。团队保留大量入职阿里8年甚至更久的资深成员,这种稳定性造就了夸克沟通成本低、团队配合默契的良好氛围。

据报道,夸克的产品沟通会、技术沟通会大多时长不超过30分钟,多数是10-15分钟的短会,也几乎见不到PPT。在这里,很少有几个小时的会议,或者会议上“吵来吵去”的现象。

如今,夸克“重金求才”,放出一系列高薪岗位——多模态大模型算法专家、服务端开发工程师,最低月薪3万,高至7万。

图源:

BOSS直聘

AI重塑阿里叙事

这几年,国内市场上出现了不少明星AI应用。

2023年,文心一言、Kimi、豆包等抢用户激烈;

2025年春节,DeepSeek凭深度推理和开源优势爆火;

随后,元宝接入DeepSeek,排名跃升至应用商店AI应用下载榜首。

这些厂商轮番登场,唯独阿里旗下AI应用在新夸克前不温不火。这显然与阿里整体AI实力不符。

早在2023年9月,吴泳铭上任阿里集团CEO后,就明确了“用户为先,AI驱动“的重大战略。

2024年,阿里投资了大模型“六小虎”的五家,包括MiniMax、月之暗面、智谱AI、百川智能、零一万物,其中向月之暗面投资合共约8亿美元,购入约36%股权。

今年2月份,吴泳铭宣布未来三年阿里将投入超过3800亿元用于建设云和AI硬件基础设施,总额超过过去十年总和。

基础大模型越强大,投入越大,阿里对一款“拿得出手”的C端AI应用的需求,越迫切。

新夸克无疑是一个极好的载体。据报道,阿里已经明确未来通义系列模型的最新成果都将第一时间接入夸克,持续更新和优化其AI服务功能,将夸克作为应用的超级入口接入阿里通义系列最先进的模型。

吴嘉在采访中表示,“集团一直以来对夸克的要求,是实现更大的用户价值,其他都是水到渠成。我们的目标始终是成为AI时代体验领先的‘超级入口’,让夸克通过‘AI超级框’重构人与信息和任务的交互方式,成为覆盖工作、学习、生活的‘全能助手’。”

未来,夸克能否持续突围,仍有待进一步观察,但其在AI领域的表现已经为阿里在激烈的市场竞争中,赢得了重要的席位。

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