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Z0OZO0人善之交人与禽,谁能掌控局势?揭秘扑克牌背后的智慧与运气!
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Z0OZO0人善之交人与禽,谁能掌控局势?揭秘扑克牌背后的智慧与运气!

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来源:@华夏时报微博

华夏时报记者齐萌深圳报道

4月23日,佳创视讯(300264.SZ)公布了年报及一季度报。报告显示,2024年公司营业收入为1.49亿元,同比上升14.2%,归母净利润亏损5805万元,扣非归母净利润亏损7741万元,综合毛利率低至4.81%。2025年第一季度,公司业绩虽有所改善,但高负债率及现金流危机仍然制约着公司发展。

值得一提的是,2024年已是佳创视讯扣非净利润连续亏损的第八年,归母净利润连续亏损的第七年,同时自持续亏损后,公司毛利率自2018年的31.37%升至如今的87.79%。在现金流方面,自2020年起公司经营活动产生的现金流量净额便持续为负,公司“造血能力”不足。

对此,佳创视讯在年报中提及,公司目前存在着持续亏损致净资产为负的风险。新智派新质生产力会客厅联合创始发起人袁帅对《华夏时报》记者表示,目前公司可能处于“入不敷出”的状态,尽管公司一季度业绩扭亏为盈,但盈利质量与现金流错位的问题显著。短期内需重点关注应收账款周转效率及债务到期压力,长期则可以依赖VR等业务来实现盈利突破。若无法改善现金流结构,高负债与流动性风险可能制约未来发展。

传统业务毛利率下滑

佳创视讯在年报中提及,传统业务毛利率下降、新兴业务收入下降、较高的研发投入占比及资产减值损失是2024年亏损的主要原因。

具体而言,佳创视讯主要营业收入来源仍为广电行业系统集成及服务,虽然收入同比增长幅度较大,但其中收入占比较大项目的毛利率较低,使得公司广电传统业务毛利率仍出现较大下滑,同时拖累公司营业收入整体毛利率。

报告显示,2024年公司在广电行业的营收为1.44亿元,占总营收比重为96.70%,同比增长了18.42%,但其毛利率已降至个位数,仅为3.55%,较上年同期减少了23.22%。

对此,袁帅表示,公司在广电领域面临激烈的竞争,为了提高该领域毛利率,公司应着力提升服务质量和效率,降低运营成本,同时积极探索新的业务模式和盈利点,以增强市场竞争力。

同时,记者发现,公司存在客户集中度过高的风险。在客户方面,2024年公司第一大客户中国建筑股份有限公司销售金额为1.06亿元,占年度销售总额的比例为71.04%。“客户集中度高会导致公司对少数客户的依赖,如果该客户出现问题,比如减少订单或拖延付款,公司的收入就会大幅波动。”一位不具姓名的业内人士对本报记者表示。

另外,公司提到,其部分历史应收账款账龄长、金额大,回款风险增加,公司对应收账款、合同资产、存货、商誉等项资产计提的信用减值及资产减值金额较大,对净利润产生较大影响。2024年,佳创视讯计提了1748.80万元的信用减值损失及451.52万元的资产减值损失,上述两项占利润总额的比例为30.15%。

然而,截至2025年3月31日,公司应收账款为9595.21万元,应收票据、应收款项融资、其他应收款等共936.71万元,上述应收款项占总资产比重为46.46%。上述业内人士认为,或许仍会对下一期利润产生影响。

在新兴业务方面,公司“大空间内容运营”项目前期研制、开设店铺成本较高,且首店正式开业营业时间较迟,运营时间较短,推广营销尚未充分开展,收入贡献未充分显现。同时,调整了其他VR业务优先级,报告期内未获充分发展。

佳创视讯方面表示:“公司VR业务尤其是‘大空间内容运营’等MR/AR类新业务目前获得了较高的市场关注与较多合作机会,除北京首店需投入营销外,预计未来还将陆续在深圳、西安、上海、成都等地开设分店或进行IP合作,需要投入大量内容、应用研制成本与体验店开设相关成本,因此未来一年内该类业务存在进一步亏损风险,可能进一步拖累公司整体业绩。”

不过公司也提到:“如果公司不能及时掌握市场变化,对市场需求的理解出现偏差,未能及时跟进产业链技术迭代,或技术路线偏离市场需求,可能错失行业红利,从而影响公司的盈利能力和发展前景。”

现金流持续承压

到了2025年第一季度,公司业绩有所改善,营业总收入达到5610.27万元,同比上升207.34%,归母净利润为194.01万元,同比上升115.85%,扣非净利润为-125.35万元,同比上升90.80%,毛利率为25.16%,同比增加了17.69个百分点。

然而,在负债方面,公司2025年一季度报显示,公司资产负债率高达87.79%,处于较高水平,其中,有息负债为9365.88万元,同比增加14.15%,货币资金为1535.43万元,较去年同期下降63.06%。同时,公司流动比率仅为0.88,速动比率仅为0.70,流动性压力显著增加。

在现金流方面,截至2025年3月31日,公司经营活动产生的现金流量净额为-1008.06万元,投资活动产生的现金流量净额为-158.64万元,筹资活动产生的现金流量净额为-598.17万元。同时,记者发现,自2020年起,公司经营活动现金流均为负,主要靠筹资活动来补流。

对此,浙江大学城市学院文化创意研究所秘书长林先平对《华夏时报》记者表示,公司需要加强财务管理和资金管理,提高现金流的稳定性和利用效率。同时,公司也需要继续关注市场变化和客户需求,积极拓展新的业务领域和市场,提高整体竞争力和盈利能力。

责任编辑:徐芸茜主编:公培佳

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