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  4月22日,洛阳钼业在微信公众号发文称,经公司投资委员会批准,将通过海外实体以全现金方式收购加拿大上市公司Lumina黄金(TSXV:LUM)已发行和未发行的所有普通股,交易总价约为5.81亿加元。Lumina黄金100%持有位于厄瓜多尔西南部埃尔奥罗省的Cangrejos金矿项目。

  4月22日,洛阳钼业股价盘中涨幅一度超过6%。截至收盘,上涨4.05%。

  拟收购海外金矿

  作为交易核心标的,Cangrejos金矿项目是厄瓜多尔大型原生金矿项目,保有资源量13.76亿吨,金平均品位0.46g/t,内蕴黄金金属638吨;储量6.59亿吨,金平均品位0.55g/t,内蕴黄金金属359吨。未来矿山寿命预计26年。

  该矿为典型的斑岩型矿,体量大,埋藏浅,全露天开采且剥采比低,加上周边电力、水资源、道路和港口等基础设施完备,因此开采成本将具竞争力。该矿目前仍在矿权范围内及矿体深部进行勘探。此次收购价格折合每股1.27加元,相较于4月17日最新收盘价溢价41%。同时,洛阳钼业与Lumina黄金签署了一份认购协议,发行总额为2000万美元的可转换债券,以满足Cangrejos金矿项目未来的持续运行需求。

  洛阳钼业表示,双方自去年下半年起开始深入接触,最终达成收购协议。目前,收购协议已获得Lumina黄金52.3%股东的表决支持,后续将按照当地公开收购程序推进。

  2024年营收突破2000亿元

  洛阳钼业2024年年报显示,公司属于有色金属矿采选业,主要从事基本金属,稀有金属的采、选、冶等矿山采掘及加工业务和金属贸易业务。公司主要业务分布于亚洲、非洲、南美洲和欧洲。

  2024年,公司共实现营业收入2130亿元,同比增长14%;实现归母净利润135亿元,同比增长64%。

  年报显示,对于铜钴业务,公司在刚果(金)运营两座世界级矿山TFM和KFM。TFM拥有5条生产线,具备45万吨以上的年产铜能力;KFM拥有1条生产线,具备15万吨以上的年产铜能力。2024年,刚果(金)板块实现营业收入506亿元,同比增长80.71%;营业成本为265.63亿元。

  对于钼钨业务,公司在国内运营三道庄钼钨矿和上房沟钼铁矿,生产覆盖采、选、冶全环节。该板块2024年全年实现营业收入81.19亿元,营业成本为47.24亿元。

  2024年,中国膳食营养补充剂(VDS)行业经历剧烈震荡,医保政策调整、直播电商冲击叠加消费需求疲软,行业龙头汤臣倍健交出了一份“营收净利双降”的成绩单:全年营收68.38亿元,同比下滑27.3%;归母净利润6.53亿元,同比暴跌62.62%。尽管市场份额居行业前列,但这份财报暴露出传统模式失效、产品迭代迟缓和渠道变革滞后的多重危机。本文从财务数据与战略调整双重视角,解析汤臣倍健的困境与破局之道。

  业绩双降:核心单品拖累营收、线下药店渠道“失血”严重

  主品牌全线溃退,产品矩阵青黄不接。核心主品牌“汤臣倍健”收入37.37亿元,同比下降30.8%;氨糖类明星产品“健力多”收入8.08亿元,降幅达31.5%。两大支柱产品收入合计占比从2021年的62%降至2024年的45%,但替代性新品未能补位,导致整体营收断崖式下滑。除此之外,“lifespace”国内产品实现收入3.14亿元,同比下降29.38%,境外LSG实现收入8.72亿元,同比下降11.80%

  片剂(-38.4%)、粉剂(-37.3%)等传统剂型销售萎缩,而胶囊类(-16.45%)和液体钙等新形态产品尚未形成规模效应,产品迭代速度落后于消费者偏好变化。

  渠道分化加剧,线下药店“失血”严重。线下渠道崩塌,受医保政策限制药店保健品销售及消费降级影响,汤臣倍健线下收入34.18亿元,同比下降29.8%。其中药店渠道销售额同比下滑20%,部分区域经销商数量从938家缩减至738家,渠道收缩加剧业绩压力。

  线上转型不力,尽管直播电商成为行业增量主战场,但公司线上收入33.63亿元(-25.4%),远低于行业平均增速。抖音、拼多多等平台布局滞后,导致流量红利被新兴品牌蚕食。

  新品市场反馈平平、核心原料仍依赖进口销售费用率44%创新高

  研发投入不足掣肘突围,新品市场反馈平淡。2024年推出61款新品,但仅液体钙、磁感小粉瓶等少数产品进入热销榜,新品贡献营收占比不足10%。过度依赖“原料升级+剂型微调”的创新路径,未能切入抗衰、精准营养等新兴赛道。

  专利布局滞后。尽管新增“越橘抗糖基化”等数十项专利,但核心原料仍依赖进口(如氨糖原料70%来自欧美),关键技术壁垒尚未建立,难以支撑高溢价。

  公司尝试通过抖音等平台推广高单价产品(如298元的液体钙),但低价促销策略导致毛利率下降,陷入“销量换份额、利润换流量”的恶性循环。

  药店渠道价值重估:董事长梁允超提出“重塑药店VDS价值链”,计划通过定制化产品和数字化管理系统提升终端动销。但医保政策限制下,药店渠道萎缩趋势难以逆转,转型成效存疑。

  除此之外,值得关注的是,公司销售费用依旧高企,但却未换来业绩提升。2024年,汤臣倍健的销售费用超30亿元,销售费用率更是创下新高,达44%。

  未来展望:周期阵痛与长期价值的博弈

  汤臣倍健的困境折射出中国VDS行业的集体焦虑:当传统渠道红利消退、消费者认知升级,单纯依赖营销驱动的增长模式已难以为继。尽管公司提出“以攻为守”战略,但短期仍需直面三大挑战:

  产品力重塑:能否在抗衰、精准营养等赛道打造现象级爆品,扭转“大单品依赖症”;

  渠道效率革命:平衡直播电商的流量获取与利润留存,重建线下渠道价值网络;

  研发投入兑现:持续投入核心技术研发,打破原料与专利的外资垄断。

  投资者需警惕2025年两大风险信号:若核心单品收入占比进一步降,或境外亏损扩大,可能触发估值逻辑重构。汤臣倍健的转型,不仅是一场业绩保卫战,更关乎中国VDS产业能否从“营销内卷”迈向“科技驱动”的新周期。

  注:本文创作借助AI工具收集整理市场数据和行业信息,结合辅助观点分析和撰写成文。

  4月22日,永辉超市宣布,首批2个品牌的9个商品通过针对外贸受阻企业开设的绿色通道成功在北京喜隆多店、福州奥体店、杭州滨江宝龙店、临平万达店4家门店上架售卖,后续将陆续扩大外贸商品及售卖门店数量,预计在4月底将形成较大规模。

  4月7日,面对国际经济格局振荡和贸易形势变化,永辉超市积极响应并率先行动,发布《致中国优质供应链的一封信》,开通绿色通道,提出15天极速上架、品牌推广扶持、联合开发新品三大措施,为出口受阻企业搭建内销桥梁。

  截至4月22日12:00,专项邮箱已收到超500封合作邮件,并与超300家优质供应链企业进入洽谈阶段,品类覆盖范围广泛,主要集中在冷冻食品、休闲零食、家居用品等,其中包括长期为山姆、开市客供货的中国制造企业。(罗宁)

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