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  马拉松带火城市,赛场“不文明现象”引争议

  专业人士建议,不具备专业办赛条件的城市,可设置荧光跑、色彩跑等项目,形成更丰富的路跑活动体系

  4月13日,南京仙林半程马拉松开跑;4月20日,上海半程马拉松、青岛马拉松、北京半程马拉松开跑……近期,全国多座城市纷纷举办马拉松比赛。

  记者了解到,不少马拉松赛道设置凸显地方特色,为城市文旅消费带来新机遇。然而,也有参赛选手反映,部分马拉松赛事设置不合理,乱丢垃圾、随地小便等现象频发,影响参赛体验。前不久,针对2025苏州马拉松举办期间多名参赛跑者随地小便的行为,大赛组委会发布情况通报,表示将启动调查程序,并对相关选手进行处罚。

  专业人士表示,在马拉松赛事这一特殊场景中,赛道拥堵、随地小便等现象成因复杂,虽然难以将此直接定性为不文明行为,但赛事方应通过做足规划和设置,提升赛事管理水平,确保选手参赛体验,树立良好的城市形象。

  马拉松赛事带来文旅新机遇

  近年来,马拉松的普及程度日益提高,吸引着越来越多跑步爱好者参与。中国田径协会3月21日发布的《2024年中国路跑工作报告》显示,2024年,全国累计举办各级各类路跑赛事749场,总赛事规模达704.86万人次,较2023年增长100万人次。

  “一日参赛、多日停留,一人参赛、多人消费”,马拉松赛事对举办城市的消费拉动作用明显。据第三方评估机构测算,今年的武汉马拉松,外地参赛跑者的直接消费总额为1.17亿元,同比增长40.6%;拉动消费总效应接近3亿元,同比增长40.2%。

  “马拉松比赛期间,大量的参赛者和观众涌入城市,对住宿、餐饮、购物等产生需求,促进了当地经济发展。例如,每年上海国际马拉松赛期间,周边酒店、餐厅客流量都会显著增加,生意火爆。”华侨大学旅游学院教授殷杰表示。

  马拉松赛事还为举办城市的文旅融合提供了更多可能。3月,扬州鉴真半程马拉松开跑,其赛道起于广陵新城,途经东关古渡码头、文昌阁、汉陵苑等,终点是明月湖畔的现代建筑群。“选手的参赛包里不仅有扬州搓澡巾,参赛人员还能免费游景区,扬州文旅和‘扬马’结合得太好了。”参赛者小皮表示。

  “赛事与城市历史文化、民俗风情等相结合,提升了城市文旅的吸引力。”殷杰表示。

  赛场“不文明现象”引争议

  马拉松赛事为城市带来了人气和客流,有利于提升城市知名度和拉动经济增长。但与此同时,动辄万人规模的马拉松赛事,也考验着一座城市的管理水平。

  “水瓶、冰袋等垃圾被随手丢在赛道中央,非常影响后面选手的正常比赛。”3月23日,长跑爱好者晴晴在参加无锡马拉松时遇到了这样的情况。有多次“跑马”经验的她,也见过选手沿途小便。“在厕所不足的情况下,虽然选手在路边小便属于正常,但观众或游客观感上还是无法接受。”晴晴说。

  某项马拉松赛事志愿者告诉记者,由于选手路过补给点时速度较快,拿水时可能不小心打乱桌上的物资;喝完的饮料瓶没工夫扔到赛道外,会随手丢弃等都是正常现象。“我们担心影响选手状态,也不能贸然进入赛道清理。”

  马拉松赛事管理不仅涉及赛场内的秩序,还涉及赛场外的交通管制、协调居民生活等系统性调度。“家门口是马拉松赛道,沿途加油站的喇叭声太大了,吵得周末休息不成。”有市民反映,部分赛事中的不文明现象给日常生活带来了困扰。

  山西财经大学体育产业研究中心主任杨升平认为,这些年在政策引导和协会努力下,马拉松赛事管理水平整体有所提升,然而,要想给选手、社会打造更好的参赛体验,主办方仍有许多工作要做。

  赛事管理水平仍需提升

  杨升平以移动公厕设置为例介绍,依照我国田协路跑赛事组织标准,起点厕位不少于60人/厕位,赛道沿途不少于600人/厕位,终点不少于300人/厕位。“在具体赛事中,移动公厕的设置应在符合标准的基础上,尽可能结合马拉松运动的特点、往届办赛经验等,判断选手如厕需求量大的路段,合理增设移动厕所。”杨升平说。

  大型赛事政府筹办顾问、国际赛事媒体运行专家钱诚认为,主办方在赛前应规范和细化赛事组织,根据马拉松运动规律,尽可能科学地规划物资领取点位。“做好关键环节设计,例如,在什么时间段、路段,配置什么类型和数量的物资。”

  记者了解到,当前已有马拉松赛事方作了这方面的尝试。在3月举行的嘉兴马拉松赛事中,主办方根据亚锦赛组委会工作要求,以及赛道、人数、天气等要素,提前整理物资投放清单,并根据每个补给点的需求进行差异化投配;在2025扬州鉴真半马中,主办方启用62辆巡游车运输物资,按编码分类存放。

  “数字化、智能化技术也为马拉松办赛水平的提升提供了新思路。”杨升平说,马拉松赛事可以参考目前一些越野赛事的做法,借助芯片与无人机系统,搭建一套完备的实时监控体系。主办方也可以使用大数据分析每位运动员的以往参赛经历、在本场赛事补给站的行为等,实现补给站之间的联网,精准预判不同运动员的补给需求,为其提供合适的补给品。

  杨升平还建议,不具备专业办赛条件的城市不要一味“上马”,可以设置荧光跑、色彩跑等更具娱乐性的项目,形成更丰富的路跑活动体系。

  本报记者秦亦姝《工人日报》(2025年04月17日03版) 灯草和尚在线阅读_带你领略无广告、无收费的观影新体验!的相关文章 美高官爆料五角大楼已完全崩溃的相关文章
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