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  来源:券业行家

  华安vs国元,财富管理谁强手

  同为安徽籍上市券商,并且拥有共同的实控人,华安证券和国元证券的比拼,从未停歇。如今,两家券商均披露了2024年报。在行家关注的财富管理赛道,有着怎样的角逐。

  业绩对比

  映入眼帘的,是两家券商的2024年度报告。

  国元证券营业收入78.48亿元,同比增长23.49%;归属于母公司股东的净利润22.44亿元,同比增长20.17%;加权平均净资产收益率6.26%,同比增加0.71个百分点。报告期末,国元证券资产总额1,721.01亿元,同比增长29.54%;归属于母公司的所有者权益370.43亿元,同比增长7.12%。加权平均净资产收益率为6.30%,同比增加0.31个百分点。

  再看华安证券,营业收入45.43亿元,同比增长24.40%;归属于上市公司股东的净利润14.86亿元,同比增长16.56%。报告期末,华安证券总资产为1,030.14亿元,同比增长29.48%;归属于母公司股东的权益为224.51亿元,同比增长6.5%。加权平均净资产收益率为6.81%,同比增加0.61个百分点。

  拉长时间来看,从2022年到2024年,国元证券营业收入累计增长46.93%,归母净利润累计增长29.48%,ROE从4.19%增至6.30%。华安证券营业收入累计增长43.80%,归母净利润累计增长25.63%,ROE从5.98%增至6.81%。

  整体来看,国元证券的体量明显更大,而华安证券的赚钱能力相对突出。“规模与效率”的差异化竞争,可能是两家券商战略定位的直观映射。

  指标拆解

  尽管两者业务布局高度重叠,但在财富管理赛道的竞争,呈现出“规模与效率”的分野。

  合并利润表显示,2024年,国元证券经纪业务净收入10.84亿元,同比增长19.95%;占营业收入的比例为13.81%。华安证券经纪业务净收入10.78亿元,同比增长23.73%,占营业收入的比例为23.73%。

  在此之前的2022年和2023年,国元证券经纪业务净收入分别为10.06亿元和9.03亿元,华安证券分别为10.27亿和9.66亿元。

  要知道,国元证券现有41家分公司,105家证券营业部,其中38家位于安徽省内。华安证券26家分公司,125家营业部,其中67家位于安徽省内。

  在人员数量方面,截至2024年底,国元证券拥有3,984名员工,其中经纪业务人员2,553名,占比64%。华安证券员工总数为3,576名,其中经纪业务人员1,893名,占比53%。华安证券的经纪业务人员无论是绝对数量还是相对比例均较低,但人均创收却更高。尽管两者业务布局高度重叠,但在财富管理赛道的竞争,呈现出“规模与效率”的分野。

  行家通过财报注释,了解到更为细致的指标。

  代理买卖证券业务:从2022年到2024年,国元证券代理买卖证券业务净收入分别为7.21亿、6.36亿和8.25亿,累计增长14.57%。华安证券代理买卖证券业务净收入分别为6.88亿元、6.33亿元和8.37亿元,累计增长21.77%。

  代销金融产品业务:从2022年到2024年,国元证券代销金融产品业务净收入分别为0.66亿元、0.79亿元和0.86亿元,累计增长31.42%。华安证券代销金融产品业务净收入分别为0.27亿元、0.58亿元和0.56亿元,累计增长104.84%。

  投资咨询业务:从2022年到2024年,国元证券投资咨询业务净收入分别为0.20亿元、0.28亿元和0.38亿元,累计增长84.01%。华安证券投资咨询业务净收入分别为0.29亿元、0.40亿元和0.60亿元,累计增长105.55%。

  整体来看,2022年华安证券代理买卖证券业务不及国元证券,但在2024年实现了反超。作为财富管理重要指标,在代销金融产品业务方面,华安证券与国元证券的差距有所缩小。2022年华安证券已经占据优势的投资咨询业务,在2024年进一步拉大了差距。

  某种意义上说,国元证券的财富管理仍依赖经纪业务的“存量优势”。而华安证券通过代销与投顾的“增量突破”,已在轻资产业务上构建起差异化竞争力。这种“重规模”与“重效率”的路径分化,正重塑区域财富管理的竞争格局。

  高管PK

  有鉴于此,行家留意到两家券商分管高管的履历与动向,从而了解财富管理的“战略风向标”。

  目前,国元证券由副总裁梁化彬先生分管财富业务。2024年,其税前薪酬为87.29万元。

  履历显示,梁化彬拥有保代资质,并且在国元证券任职已有多年。他曾任投资银行总部业务六部副经理,新三板办公室副主任,投资银行总部业务十一部经理、投资银行总部新三板业务部经理,投资银行总部副总经理,财富业务管理总部总经理,客户资产管理总部证券投资部经理、总裁助理。目前,他担任国元证券副总裁、执行委员会委员、客户资产管理总部总经理,负责公司财富信用业务和资产管理业务战略的实施,协调分管业务委员会内部相关部门的合作,提升财富信用业务和资产管理业务的整体盈利能力;同时兼任国元期货董事、国元股权董事、中证信用增进股份有限公司董事。

  然而,华安证券的分管财富管理高管,近期有了变动。通过市场化方式加入华安证券的顾勇先生,于2023年6月12日履职,今年3月14日辞任,目前他已履新东财基金副总裁。

  履历显示,顾勇曾任富国基金证券分析师,中国大地财产保险股份有限公司投资管理部投资处副处长、战略发展部规划处处长、战略发展部总经理助理、计划财务部兼资产管理部总经理助理、计划财务部兼资产管理部副总经理,永安财产保险股份有限公司党委委员、董事、副总裁、首席财务官,德邦证券高级总裁助理兼科技金融部总经理、副总裁,华安证券副总裁职务。2023年,顾勇在华安证券的薪酬为38.99万元;2024年“打满全场”,薪酬增至80.10万元。

  这也让行家深感遗憾。作为分管财富管理高管,在业绩向好的形势下,为何任期未满突然离开,中个缘由,恐怕难以为外界所知。

  作为安徽唯二的券商,国元证券与华安证券,近年来不时传出合并的传闻。但在当下,两家券商的同城德比,不断重塑区域券商的财富新生态。

  未来,两家券商需要在合规底线之上,进一步挖掘投顾服务与产品创新潜力,方能在财富管理红海中突围。

  免责声明:本文仅供信息分享,不构成对任何人的任何投资建议。投资者据此操作,风险自担。

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