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重生之幸福晓晓,如何在镜头前展现自我?
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  来源:投资者私享会

  在公募基金行业,刘翔的名字并不陌生。这位兼具国际化视野与本土市场经验的职业经理人,以“救火队员”的角色多次出现在行业聚光灯下。从鹏华基金到前海开源,再到执掌光大保德信基金,他用二十年时间完成了一场跨越银行、基金多领域的职场马拉松。2025年4月,当这位金融老兵即将卸任光大保德信基金总经理之际,我们试图透过行业变迁的棱镜,还原一位中国公募职业经理人的典型样本。

  职业起点:从外汇柜台到市场先锋

  1996年,当中国证券市场刚刚经历“327国债事件”的阵痛时,上海财经大学国际会计专业的毕业生刘翔,选择了一条看似保守的职业路径——进入深圳发展银行盐田支行担任外汇会计。在深发展的几年,他完成了从基层操作岗到香港代表处代表的三级跳,这段经历不仅锻造了他对跨境金融业务的敏锐嗅觉,更让他近距离感受了一次亚洲金融危机。

  2003年转战招商银行总行后,刘翔开始接触同业业务,这段经历为他日后在公募行业的渠道拓展埋下伏笔。彼时的中国基金业正经历第一轮爆发式增长,管理规模突飞猛进,但渠道资源高度集中于国有大行。这段银行系统内的“蛰伏期”,让刘翔深刻理解了渠道为王的行业本质。

  公募生涯:三次关键抉择

  2004年加入鹏华基金,刘翔正式开启公募征程。从市场发展部渠道主管到部门总经理,他亲历了行业从“银行系”独大到多元渠道共生的转型期。在任职期间,鹏华基金规模不断跃升。

  2016年转战前海开源,则是刘翔职业生涯的第二次关键跃迁。作为合伙人制度的早期实践者,他推动公司建立起市场化激励机制,在“事业部制”盛行的年代走出差异化道路。四年间,前海开源管理规模增长10倍,公司的“核心员工持股计划”为行业治理结构创新提供了重要样本。

  2020年执掌光大保德信基金,成为刘翔职业生涯的“高光时刻”。此时的中国公募行业正经历资管新规后的深刻变革,银行理财子公司崛起、外资加速入场、ETF爆发式增长三重冲击下,合资基金公司面临前所未有的挑战。刘翔上任后迅速推行“固收+”战略,将公司固收类产品占比稳定在60%以上,在债市波动中守住规模基本盘。

  光大保德信的五年:中型公司突围之路

  在刘翔执掌光大保德信的五年(2020-2025),光大保德信基金呈现出明显的战略定力。面对行业马太效应加剧,他选择深耕“固收+”与特色主题产品双轮驱动:一方面通过光大添益等明星债基维持规模基本盘,另一方面发力智能汽车主题等赛道型产品。

  但挑战始终如影随形。Wind数据显示,公司管理规模较2020年峰值还是有所下降。对此,刘翔曾在2025年新年展望中坦言:“合资公募需要在中外股东资源整合上实现突破,将中国深度与全球广度有机融合。”这种清醒认知,体现在他主导的投研体系改革中——引入宏观债券策略分析师机制,建立跨资产研究框架,试图在股债跷跷板效应中寻找平衡点。

  回望刘翔的职业生涯,三个鲜明特质贯穿始终:首先是渠道运营的精细化能力,从鹏华时期的区域深耕到光大保德信的机构客户服务,始终保持着对资金端变化的敏锐触觉;其次是战略定力,在行业追风“顶流基金经理”模式时,坚持投研体系化建设;更重要的是危机处理能力,2024年10月督察长离任时,他亲自代任关键岗位,展现出管理层级扁平化的决策效率。

  但硬币的另一面,也折射出合资公募的集体困境。在2025年离任前夕,光大保德信仍未突破QDII、REITs等创新业务,产品结构单一化问题待解。这或许正是时代留给继任者的课题:如何在股东诉求与市场趋势间找到新的平衡点。

  理性主义者的温度

  刘翔的办公室常年挂着麦考瑞大学时期的合影,案头摆放着《机构投资的创新之路》中英文对照版。这位兼具会计学功底与应用金融学视野的掌门人,在内部会议中常强调“数据要说话,但不能说假话”。某次新基金发行遇冷时,他力排众议暂缓营销投入:“与其花钱买规模,不如先把业绩曲线做扎实。”

  在员工眼中,他是“带着计算器巡场”的细节控,能准确说出三年前某只产品的渠道费率;在同行看来,他是“最懂银行渠道的基金老总”,总能从看似饱和的市场中挖出增量。这种独特的复合型能力,或许正是中国公募行业从粗放增长转向精细运营时代最需要的管理者画像。

  刘翔离任引发行业热议,这位跨越牛熊周期的职业经理人,留给行业的不仅是一组管理数据,更是一个关于坚守与突围的鲜活注脚。在公募行业从“规模竞赛”转向“质量革命”的新阶段,刘翔的故事或许能给后来者一个重要启示:真正的长期主义,既要看得见远方的星辰,也要守得住脚下的土地。

  理性、谦和,是刘翔给我的最大印象。祝福这位公募掌门人,未来的道路更加精彩。

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