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本报讯(记者冯思婕)4月18日,海康威视发布了2024年报及2025年一季度报。2024年,海康威视实现总营收924.96亿元,同比增长3.53%;2025年第一季度,公司实现营收185.32亿元,同比增长4.01%;归属上市公司股东净利润20.39亿元,同比增长6.41%。

海康威视在年报中表示,2024年,公司坚持稳扎稳打,以积极、审慎的态度应对各种不确定性,在国内市场保持安防领先地位的同时,从海外市场和创新业务中寻找增长点;以利润为中心,推动组织变革和精细化管理,努力实现长期有效益的增长。2024年,海外主业收入与创新业务收入之和占公司营业收入的比重首次超过50%。同时,场景数字化业务已成为公司第二增长曲线。

推动场景数字化业务逐步落地

海外业务逐年稳步增长

2024年,经营环境依然复杂多变,海康威视积极应对挑战,一方面挖掘国内安防市场的潜力,更加积极开拓海外可拓展的安防市场;另一方面,持续拓展场景数字化业务,并积极发展创新业务。

从数据来看,2024年,海康威视境内营收440.22亿元,占公司整体收入47.59%;境外营收259.89亿元,占公司整体收入28.10%;创新业务营收224.84亿元,占公司整体收入24.31%。

成立二十余年来,海康威视把握住安防产业快速发展的机遇,成为全球安防产业龙头,并于此过程中打造了深厚的智能物联技术与产品体系,已开发超过30000种的智能物联产品。当前,在稳固安防业务优势的同时,场景数字化业务的开拓帮助海康威视打开新空间,成为公司第二增长曲线。

海康威视在年报中提到,在提升经营效率的同时,公司会努力把握好AI大模型技术突破带来的发展机遇,推动场景数字化业务在千行百业逐步落地。

海外主业方面,海康威视凭借在全球各地多年深耕细作带来的市场优势地位,营收逐年稳步增长,已成为公司重要的利润增长点。

2024年,海康威视海外主业收入259.89亿元,同比增长8.39%。海外四大区域因地制宜,采取与本地相适应的经营策略做资源投入,一国一策、一品一策。分区域看,公司海外业务收入来源于180多个国家和地区,发展中国家占海外收入比重已经超过70%,广泛的业务来源是海外业务稳定增长的重要保障;分产品看,在海外部分地区,门禁、报警、商业显示等非视频类产品的市场空间远大于国内市场,拉动公司非视频类产品近年来保持快速增长,占比不断提升。

随着海康威视的场景数字化业务在国内取得较好发展,场景数字化业务也有望走向海外,进一步提升公司海外收入占比。

创新业务保持高速增长

累计分红、回购超600亿元

2024年,海康威视的创新业务继续保持高增长,为公司打开了新的增长空间。其中,机器人业务实现总营收59.29亿元,同比增长20%;智能家居业务实现总营收51.90亿元,同比增长10.76%;热成像业务实现总营收41.91亿元,同比增长27.59%;汽车电子业务实现总营收39.19亿元,同比增长44.81%。

海康威视表示,创新业务与主业共同围绕智能物联业务方向,业务布局有统有分,共同支撑公司业务的持续稳定增长,助力公司行稳致远。

此外,海康威视坚定加大研发投入。2024年,公司研发投入118.64亿元,占总营收12.83%。近5年内累计投入研发费用477.02亿元。除杭州总部的研究院、硬件产品研发中心、软件产品研发中心以外,公司还在国内、海外设立多个本地研发中心,形成了以总部为中心辐射区域的多级研发体系。

当前AI大模型技术兴起,为智能物联产业的发展带来新机遇,海康威视积极布局多模态大模型技术。据了解,海康威视观澜大模型构建了物联感知大模型、语言大模型和多模态大模型能力,服务于从感知到认知的技术链条,推动安防业务的持续升级和场景数字化业务的规模化落地。

在股东回报方面,海康威视拟向全体股东每10股派发现金红利7元,预计本次现金分红金额为64.35亿元,占归母净利润比例53.73%(以截至2025年3月31日公司扣除回购专户的总股本估算)。2024年回购方案进行中,拟回购金额20亿元至25亿元,回购完成后全部用于注销。

将回购与分红两项加总合计,从2024年底到2025年中的半年里,海康威视给股东的回报合计将超过84亿元,超过2024年归母净利润的70%。据了解,自2010年公司上市以来,累计现金分红和回购股份金额604.47亿元(不含2024年度拟现金分红金额)。

回顾过去,海康威视通过多年持续投入建立起来的产品技术、销售体系、生产制造等全方面优势是海康威视坚实的竞争壁垒;展望未来,公司的增长模式将从收入规模的增长转向高质量的增长,从过去追求规模、跑马圈地的淘金时代,转向基于创新和提升运营效率、追求长期有效益增长的炼金时代。

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