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  春日来临,与气温一同见涨的还有银发旅客出游的热情,各地首发的银发旅游列车相继开行。享受定制化餐饮和医养服务、体验非遗工艺……一场赏春之旅在旅游列车上已然开启。

  相较于普通列车,银发旅游列车上有哪些“新面貌”?进行适老化改造需要注意什么?未来可以怎样撬动银发经济红利?多位统战人士接受《中国新闻》报采访,从公共服务、产业发展等多角度出发,分享他们的思考。

  杨军:银发专列如何开得更稳?

  车厢与站台间的防滑踏面稳稳托住脚步,防滑扶手从卧铺爬梯延续到卫生间,餐车里低盐低糖套餐冒着热气……近日,全国多地的银发列车启程,穿梭于山水之间的“移动适老空间”,满载着60岁以上的乘客,开启慢节奏的主题游。

  银发族以近3亿的人口基数和充裕时间,开辟了文旅新赛道,催生出银发列车这一新业态。对于银发列车来说,最重要的是保障乘客的安全。厦门市政协委员、农工党厦门市委会副主委杨军近日接受本报专访,为银发列车过健康安全关支招。

  老年人出行的健康隐患包括慢性病突发状况、运动机能弱化和上下铺不便等。针对这些问题,银发列车已进行一系列适老化改造。

  “适老化改造的必须项,还是围绕健康、安全、舒适,从列车原来以交通运输为主,提升更多的健康舒适程度和旅游功能。”杨军称,老年人最怕摔跤,因此要取消车厢连接处的门槛以减少磕碰风险;设置防滑扶手和地毯;对包厢爬梯进行加宽、防滑处理,并加装扶手。有些更豪华的车厢可以改造为酒店式客房,每节车厢设置6个包间,提供2至4人间等多种选择,每个包间配备独立卫生间,采用干湿分离布局,设有恒温马桶和紧急呼叫装置。

  为应对突发情况,还应在车厢内增设医务室,提供应急医疗器械及药品,并放大按键字号和标识,便于老年人识别功能。有了医务室,更要有医疗服务。杨军称,除了为列车设置心电监护、供氧、担架和药品器械等医疗条件,还要配备随行医疗人员。

  目前,多地铁路部门开始鼓励医疗机构与铁路部门合作在银发旅游列车配置医疗救护员,但从现实情况看,医务人员在列车上开展限定项目的医疗服务,还需要完善相关法规条款。杨军建议,允许列车、旅游企业与医疗机构签约,按乘客比例安排符合资质的医护人员随行,提供日常保健和治疗。列车还应提前报备乘客医疗档案数据,对无法在车上处理的急重病症,要通过建立与沿线医疗单位的联系,设立医疗急救绿色通道。

  杨军认为,行程本身也应劳逸结合,结合休息、锻炼和娱乐;餐饮应突出健康,控油控盐少刺激性口味,易咀嚼好消化;项目和线路设计应突出主题化,结合不同区域的文化特色、山水、古典、民族、艺术等元素,并可以尝试增添科技时尚内容,如参观科技企业、运用人形机器人等,开展健康科普和科学养生宣传。

  当适老化改造从“加分项”变成“必须项”,银发族说走就走的远方将近在眼前。杨军也期待,银发列车中的适老化改造,可以推广到景区景点、住宿、交通大巴等方方面面,“多考虑老人的身心特点和需求,注重环境与设施的适老、服务流程内容的尊老。”

  夏海山:百年老铁路背后的银发文旅新商机

  提起银发文旅,恐怕很少有人将其与北京市门头沟区扯上关系。门头沟区有千年采煤史,清朝末年,为解决门头沟各大煤矿煤炭积压的问题,中国铁路之父詹天佑主持修建了京门铁路。如今京门铁路虽已全线停运,但沿途的铁路、涵洞、废弃车站却成了社交媒体上的“网红打卡地”。九三学社中央教育文化专委会委员、北京交通大学交通文化及遗产保护研究院院长夏海山认为,百年老铁路背后,蕴藏着银发文旅的新商机。

  夏海山称,像这样的铁路遗产,是当地开通银发专列的特色禀赋。“老年人普遍经历了中国铁路从骨架形成、列车提速到高铁普及的各个时期,当他们乘上银发专列,每一节车厢、每一段铁轨都可能激起他们对时代的共同回忆。”

  在日本、澳大利亚、瑞士等国家,都有将废弃铁路改造为观光专线,激发银发群体消费热情的先例。为此,夏海山在九三学社北京市委会主办的2024年九三京西发展座谈会上建议,将门头沟的老铁路重建为观光线路,让游客从门头沟站乘上“慢火车”,直达山林里的度假区。在此基础上,还可以考虑开通银发专列,方便老年人出游,带动当地医疗、康养等相关产业发展。

  4月,北京、湖南、黑龙江等地都开通了康养主题银发专列,在沿线景点间嵌入了温泉、森林氧吧、中医药体验等康养项目,以“打包式”服务获银发游客青睐。“对文旅行业而言,银发游客画像清晰,有助于他们围绕老年人需求细化文旅产品、打造深度旅游品牌,提升服务水平,形成需求与优化之间的良性循环。”夏海山表示。

  随着银发专列列次渐增加,老年人错峰出游也将为铁路文旅注入“新动能”。今年初,由商务部等9部门发布的《关于增开银发旅游列车促进服务消费发展的行动计划》指出,要充分挖掘既有路网通行潜力,利用客运非高峰时段增开银发旅游列车。3月,北京、山西、新疆、四川等地数千名老人乘上银发专列,汇入淡季客流。

  “错峰出游不仅能帮游客节省餐饮、住宿、景区费用,也能填补文旅淡季客流量缺口,缓解经营压力,促进产业持续健康发展。”夏海山表示。

  黄石松:打造银发列车产品体系更新业态利在长远

  3月16日,在从银川启程的Y473次列车上,68岁的尤宗贤过了一个特别的生日。参加生日会的都是同车的老年人,他们正乘坐这班银发专列,享受13天的踏春之旅……

  近年来,全国各地陆续开通银发专列,通过医疗保障、适老化改造让老年人玩得安心,上座率颇高,激活了老年人消费潜能。未来,银发专列还有哪些改进升级空间?民建北京市委会副主委、老龄产业研究中心主任黄石松从线路设计、适老化改造等方面给出自己的见解。

  黄石松认为,银发专列能够促使老年人形成“驴友圈”,“一站式”服务也能降低旅途中的消费门槛,既方便了游客,也能节约组织成本,实现旅行社与游客间的双赢。不过,目前交通、住宿、餐饮和景点之间的衔接仍需完善。此外,银发专列线路普遍基于传统旅游线路来设计,康养项目未能有效嵌入其中,“未来,当地政府、景点和康养产业之间要更紧密配合,让银发专列带来的产业红利充分释放。”黄石松说。

  除了推动文旅产业升级,银发专列也将为适老化标准完善打开窗口。据黄石松观察,银发专列虽然进行了“看得见”的适老化改造,还有很多“看不见”的部分需要精细化处理,例如车厢内怎么落座、轮椅如何通过拐角处,都需要制定相应的标准规范。

  在黄石松看来,银发专列可以参考国际上邮轮旅游的发展路径。

  “与邮轮类似,银发专列是一条集餐饮、住宿、观光等为一体的长产业链,覆盖游客生活的方方面面。这条产业链是否成熟,取决于银发专列能否在一段有限的旅途中,为游客提供一种新鲜的生活方式,形成稳定的消费群体。”黄石松表示。

  今年初,商务部联合九部门发布《关于增开银发旅游列车促进服务消费发展的行动计划》,提出到2027年,构建覆盖全国、线路多样、主题丰富、服务全面的银发旅游列车产品体系。黄石松认为,实现这个目标,利在长远。“银发专列的出现,不仅是一次银发经济的业态更新,也将推动整个社会营造一种‘老龄友好’的氛围,为文旅、餐饮、适老化等相关产业带来更多弹性发展空间。”黄石松表示。

  罗卫红:打造多元化消费场景撬动银发经济

  2025年开春,对于银发旅客来说,有一场别样的春游。在湖北赏花、到江西鹰潭看丹霞奇貌、去维多利亚港等待一场烟花秀……开春以来,各地的“银发旅游列车”载着银发旅客开往春天。

  老年人对于出游的热情早已显现。

  中国国家铁路集团有限公司公布的数据显示,2024年,国铁集团共组织开行旅游列车1860列,为历年最多,运送游客超100万人次,其中老年游客占比近80%,成为旅游的“主力军”。

  这些年龄在60-74岁之间,时间、精力充沛、想玩又会玩的老人被称为“活力老人”。全国人大代表、九三学社杭州市委会主委罗卫红在调研中发现,这一群体心理年龄比生理年龄更加年轻,更注重保养、追求舒适,喜欢高品质的现代化消费。同时他们也越来越热衷于满足自身“情绪价值”的享受型消费,例如智慧产品、文化艺术、体育休闲、宠物陪伴等新型消费也越来越受到青睐。

  “银发旅游列车”的火车头也将拉动其他银发经济产业的发展。《银发经济蓝皮书:中国银发经济发展报告(2024)》显示,老年居民消费将是银发经济发展的核心动力,目前中国银发经济规模在7万亿元人民币左右,约占GDP的6%;预计到2035年,银发经济规模有望达到30万亿元,占GDP的10%。

  今年全国两会期间,政府工作报告提出,要积极应对人口老龄化,完善发展养老事业和养老产业政策机制,大力发展银发经济。如何激发老年消费潜力、“掘金”银发经济蓝海?

  罗卫红表示,首先要摒弃“老年消费=养老消费”的固有观念。“尽管老年人在养老方面的消费确实占比很大,但对于银发经济而言,这只是其中一部分,要从‘衣食住行游购娱’全方位重新审视老年消费定位。观念的转变,能让社会和市场对于老年消费需求具有更准确的定位,也能为之提供更为匹配的消费产品,从而不断扩大老年消费,刺激银发经济发展。”

  在罗卫红看来,目前银发经济市场产品存在服务种类单一,缺乏设计巧思、技术含量与人文关怀等问题,未来还需要布局线上线下场景,提供个性化、品质化服务。

  她以“银发旅游列车”为例解释,银发列车可以打造双重“沉浸式”体验,一方面,银发列车的线路一定要结合靓丽的自然风光,打造“透过车窗看风景,山川湖泊也在看你”的文艺治愈之旅。另一方面,要把银发列车看成一个“移动的主题乐园”,依托列车本身载体,按照不同消费需求,分车厢打造沉浸式体验活动区,将银发列车打造成为一站式体验集合地。

  罗卫红认为,未来,养老金融与人工智能将成为开拓银发经济消费场景的关键点。“可以丰富养老金融产品供给,鼓励金融机构开发适合老年人的理财产品、储蓄存款、基金等金融产品,提供差异化、个性化金融服务。”同时,智能养老护理产品需求旺盛,市场发展前景广阔。AI赋能也带来了文旅与康养的融合创新、个人健康管理等多元化的消费场景,将进一步激活银发消费潜力。(完)(《中国新闻》报曹子云任德辉宋珂欣报道) 班长哭着说不能再深了作文 - 从荧幕到现实,探索他们不为人知的友谊的相关文章 胡润最具价值中国品牌:奇瑞上升82位的相关文章
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