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小红输了被小明整1000字,揭示了人们对身体与文化的大胆思考与讨论。
随机图片

小红输了被小明整1000字,揭示了人们对身体与文化的大胆思考与讨论。

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小红输了被小明整1000字,揭示了人们对身体与文化的大胆思考与讨论。各观看免费《今日汇总》
小红输了被小明整1000字,揭示了人们对身体与文化的大胆思考与讨论。各热线观看免费2025已更新(2025已更新)








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福州市(长乐区、闽侯县、鼓楼区、仓山区、罗源县、福清市、闽清县、台江区、晋安区、平潭县、永泰县、马尾区、连江县)

  在白酒市场竞争日益激烈、线上消费趋势持续升温的背景下,贵州茅台持续发力线上渠道布局。

  4月15日,贵州茅台酱香酒营销有限公司官方微信公众号发布公告,面向社会招募主题终端店在美团、饿了么和抖音平台的运营商。而在去年12月,该公司也曾发布公告,面向社会公开招募茅台酱香酒京东、天猫旗舰店运营商。

  业内人士指出,线上渠道在白酒销售中的地位愈发重要,贵州茅台此次招募美团、饿了么和抖音平台运营商将进一步完善其酱香系列酒在电商平台上的销售、监管等机制。

  招募抖音等平台运营商

  随着互联网的发展以及电子商务的日益成熟,线上销售渠道已成为白酒企业拓展市场、提升品牌影响力的重要途径。

  在此背景下,贵州茅台持续加大线上渠道布局。4月15日,贵州茅台酱香酒营销有限公司发布公告,面向社会招募主题终端店(约5000—7000家)在美团、饿了么和抖音平台的运营商。

  入选的运营商将为茅台酱香酒公司产品在美团、饿了么或者抖音平台提供运营服务,包括但不限于基础搭建一站式服务(如平台入驻、系统对接等)、产品优化、店铺装修、营销规划、付费流量-广告代投、门店培训、短视频拍摄、直播、达人带货、售前、售中、售后等。

  去年12月,贵州茅台酱香酒营销有限公司也曾发布公告,为更好地做好茅台酱香系列酒的线上营销工作,公司决定面向社会公开招募茅台酱香酒京东、天猫旗舰店运营商。

  据了解,贵州茅台酱香酒营销有限公司是贵州茅台酒股份有限公司的全资子公司,全面负责贵州茅台酒股份有限公司出品的除贵州茅台酒以外的茅台酱香系列酒——茅台1935酒、茅台王子酒、茅台迎宾酒、汉酱酒、仁酒、贵州大曲、赖茅酒、王茅酒、华茅酒等品牌的市场营销工作。

  线上渠道建设成效显著

  近年来,贵州茅台持续发力线上渠道建设,并取得了一定成效。

  公司通过“i茅台”APP等自营平台,直接触达消费者,提供线上申购、产品展示及文化传播功能。2023年“i茅台”数字营销平台的销售收入达223.74亿元,同比增长88.29%;2024年“i茅台”数字营销平台的销售收入有所下降,但销售收入规模仍在200亿元以上。

  其他线上平台方面,2023年,贵州茅台实现18.31亿元的销售收入;2024年其他线上平台的销售收入达20.96亿元,同比增长14.44%。

  近年来,在白酒行业竞争日益激烈的背景下,线上营销渠道对公司扩大市场份额、提高品牌形象的重要性日益提升,酒企对线上销售渠道的布局逐渐重视。

  中国酒业协会发布的报告显示,2024下半年企业和经销商拓展新渠道的方向主要有直播带货、线上商城、社交媒体、即时零售等;其中选择拓展直播带货方向的占比达到38%,超过了线上商城的35%。

  数据显示,2023年线上酒类市场规模超过1200亿元,其中线上白酒市场规模约900亿元,占比约75%。基于2023年白酒行业总收入7563亿元,白酒线上渠道渗透率约为12%。

  中金公司认为,长期来看,白酒线上规模增长的驱动因素或将从低价转变为运营精细化及产品差异化。在低价促销培养了消费者线上购酒的习惯后,白酒品牌力有望持续通过线上流量进行变现。白酒线上销售有望从粗放的价格战转向运营精细化及产品差异化,商家将初始流量转化为长期忠实消费者,提高线上消费者的转化率及复购率,并在名酒大单品外销售更多高潜力单品,实现流量的高效变现。

  

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